Kiingereza

readership

gb/ɹˈidɚʃˌɪp/ us/ɹˈidɚʃˌɪp/
B2 Kiingereza
Maana
maana 0
Nomino B2 entity
1

people who read something

all the people who read a newspaper, website, book, or writer's work.

Muundo wa matumizi: the readership of [publication/author]; [adjective] readership
Kosa la kawaida:
Do not use "readership" for one person; use "reader".
Visawe
readers (plainer and less collective) | audience (broader; can include viewers or listeners as well as readers) | following (suggests loyal or regular interest, often in an author or publication)
Vinyume
nonreaders (people who do not read something or do not read in general)
Miunganiko ya maneno
large readership |wide readership |loyal readership |regular readership |online readership |newspaper readership |magazine readership |younger readership |readership base |reach a readership
Mada
media |publishing |journalism |literature |marketing
Mifano
  • The magazine has a loyal readership among young professionals.
  • Her essays have built a readership around the world.
  • The newspaper's print readership is older than its online audience.
Mifano kwa wanafunzi
  • The blog has a small but loyal readership.
  • The book is popular with a young readership.
Nomino B2 quantity
2

number or extent of readers

the number of people who read something.

Muundo wa matumizi: readership of [number]; readership rises/falls; increase/boost readership
Kosa la kawaida:
Do not confuse readership with circulation: circulation counts copies distributed, while readership estimates people who read them.
Visawe
audience size (more general and not limited to reading) | reach (emphasizes how many people are exposed to content) | circulation (refers to copies distributed, not necessarily actual readers)
Miunganiko ya maneno
readership figures |readership data |total readership |average readership |declining readership |digital readership |print readership |readership growth |increase readership |expand readership
Mada
media |publishing |marketing |statistics |business
Mifano
  • The site saw its readership double after the redesign.
  • Print readership has declined, but digital readership is growing.
  • The newsletter claims a readership of more than 50,000.
Mifano kwa wanafunzi
  • The newspaper's readership is falling.
  • Their website has a large readership.
Nomino technical C2 role
3

British academic senior post

a senior university job called Reader, used mainly in the UK.

Muundo wa matumizi: a readership in [subject]; appointed to a readership
Kosa la kawaida:
This meaning is mainly used in British academic contexts and is not related to a group of readers.
Visawe
reader post (more explicit term for the same UK academic position) | associate professorship (roughly comparable in some systems, but not an exact equivalent)
Vinyume
lectureship (a lower academic position in many UK university career structures)
Miunganiko ya maneno
hold a readership |appointed to a readership |offered a readership |apply for a readership |readership in history |readership in physics |university readership
Mada
education |academia |careers
Mifano
  • She was offered a readership in modern history at a British university.
  • After several years as a lecturer, he applied for a readership.
  • The title of Reader and the corresponding readership are still used in some UK universities.
Mifano kwa wanafunzi
  • He holds a readership in chemistry.
  • A readership is a senior academic post in the UK.
Sarufi
Umbo la kamusi
readership
IPA
GB/ɹˈidɚʃˌɪp/
US/ɹˈidɚʃˌɪp/
Silabi na mkazo
read - er - ship (silabi 3)
Stress on 1st syllable (read)
Maumbo ya neno
Noun
  • Base: readership
  • Plural: readership, readerships
Semi

mass readership

1
/mˈæs ɹˈidɚʃˌɪp/
fixed phrase

large general reading audience

a very large group of ordinary readers.

Mifano
  • The novel was written in a style that could appeal to a mass readership.
  • Online platforms allow specialist writers to reach something closer to a mass readership.
  • The newspaper simplified its layout in an effort to attract a mass readership.

readership figures

1
/ɹˈidɚʃˌɪp fˈɪɡjɚz/
fixed phrase

statistics about reader numbers

numbers that show how many people read something.

Mifano
  • The editor was encouraged by the latest readership figures.
  • Advertisers study readership figures before buying space in a magazine.
  • The website does not publish detailed readership figures.

readership survey

1
/ɹˈidɚʃˌɪp sˈɚvˌeɪ/
fixed phrase

study of readers

a survey that asks or measures who reads something.

Mifano
  • The publisher conducted a readership survey to learn why subscriptions were falling.
  • According to a recent readership survey, most readers access the magazine on their phones.
  • The readership survey helped the editors choose new topics.

target readership

1
/tˈɑɹɡət ɹˈidɚʃˌɪp/
fixed phrase

intended group of readers

the people that something is written for.

Mifano
  • The book's target readership is teenagers learning English.
  • Before writing the report, think carefully about your target readership.
  • The magazine changed its style to appeal to a younger target readership.

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