อังกฤษ

personalization

gb/pˌɚsənələzˈeɪʃən/ us/pˌɚsənələzˈeɪʃən/
B2 อังกฤษ
ความหมาย
0 ความหมาย
คำนาม C1 process
1

customizing for one person

making something fit one person

รูปแบบการใช้: personalization of [something]; [something]'s personalization
ข้อผิดพลาดที่พบบ่อย:
Learners often confuse personalization (for a particular person) with general customization (choosing options for yourself, not always person-specific).
คำพ้องความหมาย
customization (Often emphasizes choosing options; personalization emphasizes fit to a specific person.) | tailoring (Highlights careful adjustment to match needs or preferences.) | individualization (More formal; stresses making something suitable for an individual.)
คำตรงข้าม
standardization (Making things the same for everyone rather than person-specific.) | genericness (Lack of individual detail or fit.)
คำที่ใช้ร่วมกัน
personalization options |product personalization |service personalization |customer personalization |level of personalization |degree of personalization |offer personalization |personalization tool |personalization strategy |limited personalization
หัวข้อ
daily_life |business |products_services
ตัวอย่าง
  • The app offers personalization so you can choose your own layout and notifications.
  • Good personalization can make a service feel more helpful and less frustrating.
  • The company is investing in personalization to better serve different customers.
ตัวอย่างสำหรับผู้เรียน
  • I like the personalization in this app.
  • Personalization makes the service feel better for me.
คำนาม business C1 process
2

data-based tailoring of content

using data to show people different things

รูปแบบการใช้: personalization based on [data]; personalization for [users/customers]
ข้อผิดพลาดที่พบบ่อย:
Personalization is sometimes mistaken for privacy settings; it refers to tailoring, not to data protection itself.
คำพ้องความหมาย
targeting (Usually narrower, often about ads; personalization can cover the whole user experience.) | segmentation (Groups users into categories, while personalization often aims at the individual.)
คำตรงข้าม
one-size-fits-all (Same content or experience for everyone.) | broadcasting (Sending the same message to a broad audience without tailoring.)
คำที่ใช้ร่วมกัน
algorithmic personalization |data-driven personalization |content personalization |ad personalization |email personalization |website personalization |personalization engine |personalization platform |real-time personalization |personalization metrics
หัวข้อ
technology |business |marketing |internet
ตัวอย่าง
  • Streaming services rely on personalization to recommend shows you might like.
  • The website’s personalization is based on your recent searches and purchases.
  • Stronger personalization increased email open rates, but some customers found it intrusive.
ตัวอย่างสำหรับผู้เรียน
  • This site uses personalization to suggest videos.
  • Personalization changes what I see online.
คำนาม B2 process
3

adding a name or design

putting your name or photo on something

รูปแบบการใช้: personalization of [an item]; free/premium personalization
ข้อผิดพลาดที่พบบ่อย:
Learners may use personalization when they mean personal message; a message is usually called an inscription or note.
คำพ้องความหมาย
monogramming (More specific: adding initials (often in a decorative style).) | engraving (A specific method of adding text to an item, especially metal or glass.)
คำตรงข้าม
blank (No name, initials, or personal marking added.) | off-the-shelf (Standard item with no personal additions.)
คำที่ใช้ร่วมกัน
name personalization |initials personalization |free personalization |custom personalization |personalization service |personalization fee |engraving and personalization |gift personalization |personalization preview |personalization details
หัวข้อ
shopping |gifts |daily_life
ตัวอย่าง
  • The mug comes with free personalization, so you can add a name.
  • We paid extra for personalization on the wedding invitations.
  • Double-check the spelling before you submit the personalization.
ตัวอย่างสำหรับผู้เรียน
  • I want personalization on this gift.
  • They offered free personalization.
คำนาม technical C1 state
4

thinking things are about you

believing everything is about you

รูปแบบการใช้: personalization of [events/other people's actions]
ข้อผิดพลาดที่พบบ่อย:
This sense is different from making something personal (customizing); it refers to a thinking pattern.
คำพ้องความหมาย
self-blame (Overlaps when personalization involves assuming you caused a negative event.)
คำตรงข้าม
objectivity (Interpreting events based on evidence rather than personal assumptions.) | decentering (A therapy concept: seeing thoughts and events without making them about oneself.)
คำที่ใช้ร่วมกัน
cognitive distortion of personalization |tendency toward personalization |challenge personalization |reduce personalization |personalization and blame |therapy for personalization |notice personalization |pattern of personalization |automatic personalization |personalization thoughts
หัวข้อ
psychology |health |emotions
ตัวอย่าง
  • In therapy, she learned to spot personalization when a coworker seemed distant.
  • Personalization can make neutral events feel like criticism.
  • The counselor helped him challenge his habit of personalization and self-blame.
ตัวอย่างสำหรับผู้เรียน
  • I try to stop personalization when I feel anxious.
ไวยากรณ์
รูปคำในพจนานุกรม
personalization
IPA
GB/pˌɚsənələzˈeɪʃən/
US/pˌɚsənələzˈeɪʃən/
พยางค์และการเน้นเสียง
per - son - al - iz - a - tion (6 พยางค์)
Stress on 4th syllable (iz)
รูปคำ
Noun
  • Base: personalization
  • Plural: personalizations
กลุ่มคำที่เกี่ยวข้อง
Forms
personalizations noun
Core family
person noun A1 personal adjective A2 personalize verb B2 personally adverb B1
Related words
personalized adjective personality noun A2 interpersonal adjective B2
Negative and opposite forms
impersonal adjective B2
Advanced or less common
depersonalize verb depersonalization noun
วลีและสำนวน

hyper-personalization

1
/hˈaɪpɚ pˌɚsənələzˈeɪʃən/
fixed phrase business

extremely detailed personalization

very strong personalization

ตัวอย่าง
  • The brand promises hyper-personalization based on live shopping behavior.
  • Some customers find hyper-personalization helpful, while others find it creepy.
  • Hyper-personalization requires careful data governance.

mass personalization

1
/mˈæs pˌɚsənələzˈeɪʃən/
fixed phrase business

personalization for a broad market

personalization for lots of customers

ตัวอย่าง
  • Nike became known for mass personalization of shoes through online design tools.
  • Mass personalization lets customers choose colors without slowing production.
  • The company shifted from custom orders to mass personalization.

personalization at scale

1
/pˌɚsənələzˈeɪʃən ˈæt skˈeɪl/
fixed phrase business

tailoring for many people

personalization for many users

ตัวอย่าง
  • Automation makes personalization at scale possible for global brands.
  • The challenge is personalization at scale without using sensitive data.
  • They invested in new tools to support personalization at scale.

personalization engine

1
/pˌɚsənələzˈeɪʃən ˈɛnd͡ʒən/
fixed phrase technical

system that tailors content

software that personalizes content

ตัวอย่าง
  • The company rebuilt its personalization engine to improve recommendations.
  • A personalization engine can test different layouts for different users.
  • Their personalization engine uses browsing history to rank products.

personalization settings

1
/pˌɚsənələzˈeɪʃən sˈɛtɪŋz/
fixed phrase technical

options controlling tailored experience

settings for personalized features

ตัวอย่าง
  • You can disable targeted ads in your personalization settings.
  • After the update, my personalization settings reset to the default.
  • Check your personalization settings if the recommendations feel off.

personalization token

1
/pˌɚsənələzˈeɪʃən tˈoʊkən/
fixed phrase technical

placeholder for personal details

a placeholder like {first_name}

ตัวอย่าง
  • Add a personalization token so each email starts with the customer’s first name.
  • The personalization token failed, so the email showed {FIRST_NAME}.
  • They use personalization tokens to insert order numbers automatically.

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