funnel
A tool that helps you pour liquid or powder into a small opening without spilling it.
a cone-shaped tool with a wide top and a narrow tube at the bottom, used for pouring liquids or powders into a small opening
To send people, money, information, or things in one direction or to one place.
to direct or move something, often a large amount, along a particular route or into a particular place, system, or purpose
A set of steps where many people start, but fewer finish.
a process, especially in business or online services, that starts with many possible people or items and ends with fewer that reach the desired outcome
To move from a wider area into a narrower one.
to move, flow, or be guided through a narrow space or in a narrowing stream
A tall chimney on a ship or old steam vehicle.
a tall pipe or chimney on a ship, steam train, or similar vehicle that lets smoke, steam, or exhaust gases escape
- Base: funnel
- Plural: funnels
- Base: funnel
- 3rd Person Singular: funnels
- Present Participle: funneling, funnelling
- Past: funneled, funnelled
bottom of the funnel
1final buying stage
The last stage, where people are almost ready to buy or act.
- Bottom-of-the-funnel content should answer final questions before purchase.
- Discount offers helped convert customers at the bottom of the funnel.
- By the bottom of the funnel, buyers usually know what they want.
- The buyer is at the bottom of the funnel.
- Bottom-of-the-funnel emails can include prices.
conversion funnel
1steps leading to conversion
The steps users take before completing an important action online.
- The analytics team found a drop-off in the conversion funnel after the shipping page.
- Changing the signup form improved the conversion funnel.
- Every step in the conversion funnel should be easy to complete.
- The website has a simple conversion funnel.
- Users leave the conversion funnel on the payment page.
funnel cake
1sweet fried fair food
A sweet fried dessert often sold at fairs and amusement parks.
- At the fair, we shared a funnel cake covered in powdered sugar.
- The food truck sells funnel cakes and lemonade.
- She learned to make funnel cake by drizzling batter into hot oil.
- I bought a funnel cake at the fair.
- The funnel cake was very sweet.
funnel cloud
1rotating storm cloud
A dangerous-looking cloud shaped like a funnel that may become a tornado.
- Residents reported a funnel cloud west of town during the storm.
- The weather service said the funnel cloud did not touch the ground.
- She photographed a dark funnel cloud over the fields.
- We saw a funnel cloud during the storm.
- The funnel cloud did not touch the ground.
funnel-web spider
1spider with funnel-shaped web
A spider named for its funnel-shaped web; some Australian types are very dangerous.
- The Sydney funnel-web spider is considered dangerous to humans.
- He shook out his boots because funnel-web spiders sometimes hide in dark places.
- The museum display explains how a funnel-web spider builds its web.
- A funnel-web spider can be dangerous.
- The spider lives in a funnel-shaped web.
marketing funnel
1customer journey in marketing
The steps marketers think customers go through before they take action or buy.
- Brand videos can bring new audiences into the marketing funnel.
- The report maps the marketing funnel from awareness to loyalty.
- The company tests different messages at each stage of the marketing funnel.
- The ad brings people into the marketing funnel.
- Each stage of the marketing funnel needs different content.
sales funnel
1process from lead to customer
The steps a company uses to turn interested people into customers.
- The sales funnel showed that many leads requested demos but few signed contracts.
- Her team uses email campaigns to move prospects through the sales funnel.
- We need more qualified leads at the top of the sales funnel.
- The company wants to improve its sales funnel.
- Many people enter the sales funnel, but only some buy.
top of the funnel
1earliest broad marketing stage
The first stage, where many people are just learning about a product or company.
- Short videos work well for top-of-the-funnel awareness.
- The team created blog posts for people at the top of the funnel.
- Top-of-the-funnel leads are not usually ready to buy yet.
- Many people are at the top of the funnel.
- Top-of-the-funnel content introduces the brand.