influencer
Online figure who shapes followers
A person on social media who has many followers and can change what they think, like, or buy, often by working with brands.
[someone] works with [an influencer] to promote [something]
- The brand hired a popular influencer to promote its new skincare line on Instagram.
- As a travel influencer, she is paid to post photos from hotels and resorts around the world.
- Many companies now prefer to work with micro-influencers instead of one big celebrity influencer.
- He built his career as a tech influencer by reviewing the latest gadgets on YouTube.
- The company pays an influencer to talk about their shoes.
- She wants to be a fashion influencer on TikTok.
- Brands send free products to the influencer for a review.
- He follows many food influencers to get new recipe ideas.
Person who strongly shapes decisions
A person or group that has strong power to change what others think or decide in a special area like business or politics.
[someone] is an influencer in [a field]
- The report recommends building relationships with key influencers in the healthcare sector.
- Local community influencers played a crucial role in shaping public opinion on the new housing project.
- Within the tech industry, a handful of early adopters act as powerful influencers of purchasing decisions.
- Political influencers outside the party structure can still have a major impact on election results.
- He is an important influencer in the music business.
- The company invites industry influencers to its yearly event.
- Teachers can be strong influencers of young people’s choices.
- They spoke with local influencers before starting the project.
- Base: influencer
- Plural: influencers
beauty influencer
1Influencer focused on beauty products
An influencer who talks about makeup, skincare, and other beauty products and often shows how to use them.
- The brand sent its new lipstick collection to several top beauty influencers.
- She works as a beauty influencer and posts daily makeup tutorials.
- Many teenagers trust beauty influencers more than traditional ads.
brand influencer
1Influencer closely tied to a brand
An influencer who works closely with one brand for a long time and often shows and supports that brand’s products.
- As a brand influencer, she appears in the company’s ads and social media content.
- They signed him as a brand influencer for their new line of sportswear.
- Brand influencers usually have long-term contracts and clear rules about what they post.
fashion influencer
1Influencer focused on fashion
An influencer who shows clothes, shoes, and style ideas and helps followers decide what to wear or buy.
- The fashion influencer was invited to sit in the front row at the runway show.
- She started as a blogger and later became a well-known fashion influencer on Instagram.
- Brands often send free outfits to fashion influencers for exposure.
fitness influencer
1Influencer focused on fitness
An influencer who shares workout videos, health tips, and fitness products with followers.
- The fitness influencer posts daily workout plans on her channel.
- Many fitness influencers sell their own training programs and diet plans.
- He became a fitness influencer after transforming his body and sharing the journey online.
influencer culture
1Lifestyle and norms of influencers
The way of life, values, and habits that grow around influencers and people who want to be like them.
- The documentary takes a critical look at influencer culture and its impact on teenagers.
- Influencer culture often promotes a very polished and unrealistic image of everyday life.
- Some people find influencer culture inspiring, while others see it as shallow and fake.
influencer marketing
1Marketing that uses influencers
A way of marketing where brands pay or reward influencers to show or talk about their products to followers.
- Influencer marketing has become a key part of many brands’ digital strategies.
- Small companies often use influencer marketing because it can reach very specific groups of people.
- They hired an agency that specializes in influencer marketing on TikTok and Instagram.
macro-influencer
1Influencer with large broad audience
An influencer who has a very large number of followers and can reach many different types of people.
- The brand chose a macro-influencer to give the campaign wide reach.
- Macro-influencers charge higher fees but can promote products to millions of followers.
- Compared to micro-influencers, macro-influencers often have less personal contact with individual fans.
micro-influencer
1Influencer with smaller niche audience
An influencer who does not have a huge number of followers, but has a smaller group of followers who listen very closely and react a lot.
- Many brands see better results working with several micro-influencers instead of one big celebrity.
- Micro-influencers often have stronger personal relationships with their followers.
- The campaign focused on micro-influencers with 10,000 to 50,000 followers in each city.
social media influencer
1Influencer active on social media
A person who uses social media sites like Instagram, TikTok, or YouTube to reach many people and change what they think, like, or buy.
- The company is looking for a social media influencer to launch its new drink.
- She became a social media influencer after one of her dance videos went viral.
- Social media influencers often earn money through sponsored posts and brand deals.
travel influencer
1Influencer focused on travel
An influencer who travels to many places and posts photos, videos, and tips about trips, hotels, and tourism.
- The hotel invited several travel influencers for a free weekend stay.
- Being a travel influencer looks glamorous, but it involves a lot of work and planning.
- Travel influencers often partner with airlines and tourism boards for campaigns.