goodwill
friendly, kind attitude to others
A kind, friendly feeling toward someone, which makes you want to help them or treat them well.
[someone] has/shows goodwill toward [someone/something]
- The new manager tried to build goodwill by listening carefully to employees' concerns.
- Donating to local charities helped the company create goodwill in the community.
- Despite the long conflict, there is still some goodwill between the two groups.
- They entered the talks in a spirit of goodwill and compromise.
- Her offer to help was a sign of genuine goodwill toward her neighbors.
- The two teams met with goodwill and respect.
- The company gave free masks to show goodwill toward its customers.
- Helping your neighbors can create goodwill in your street.
- There is a lot of goodwill toward the new teacher.
- The mayor wants to build goodwill between the police and the public.
intangible business value from reputation
In business and accounting, extra value that a company has because of its good name, loyal customers, and strong relationships, which is written as an asset when another company buys it.
the goodwill of [a company] / record goodwill on [a balance sheet]
- The acquiring firm paid a premium that was recorded as goodwill on its balance sheet.
- After the scandal, auditors required the company to write down a large portion of its goodwill.
- Goodwill often reflects strong customer loyalty and long-term business relationships.
- Investors worried when the company reported a major goodwill impairment.
- When a business is sold, the purchase price is often higher than the value of its assets because of goodwill.
- The company showed a large amount of goodwill in its financial report.
- When one company buys another, it may record goodwill as an asset.
- Goodwill can come from strong brands and loyal customers.
- If a company loses customers, its goodwill may go down in value.
- Accountants must check each year if the goodwill on the balance sheet is still correct.
kind act to improve relations
A special thing that someone does, such as a payment or visit, to show kindness and keep a good relationship, not because they must do it.
[something] is a goodwill [gesture/payment/visit]
- As a goodwill gesture, the airline offered vouchers to all affected passengers.
- The company made a small goodwill payment to customers who had experienced delays.
- The president’s goodwill visit to the region was meant to ease tensions.
- They sent a gift basket as a token of goodwill after the misunderstanding.
- In a goodwill move, the landlord reduced the rent for one month.
- The shop gave me a free coffee as a goodwill gesture after the long wait.
- The bank sent a goodwill payment to people who lost money in the error.
- The leader went on a goodwill visit to the neighboring country.
- He wrote a letter of apology as a token of goodwill.
- The company offered free repairs as a goodwill action, even after the warranty ended.
- Base: goodwill
- Plural: goodwill
goodwill gesture
1action to improve relations
An action that someone takes to show kindness and to keep or improve a relationship.
- The apology and discount were offered as a goodwill gesture to customers.
- The government released the prisoners as a goodwill gesture before the talks.
goodwill mission
1official mission to build relations
An official trip or task where people visit another place to show friendship and improve relations.
- The delegation traveled on a goodwill mission to rebuild trust after the conflict.
- Her goodwill mission focused on promoting education and health programs.
goodwill payment
1voluntary payment to show goodwill
Money that a company gives to someone to say sorry or to keep a good relationship, even when it does not have to pay by law.
- The airline made a goodwill payment to passengers affected by the long delay.
- As a goodwill payment, the bank refunded one month of fees.
goodwill tour
1series of visits to show goodwill
A trip with many stops, where a person or group visits different places mainly to show friendship and support.
- The band went on a goodwill tour to thank their overseas fans.
- The royal couple’s goodwill tour included visits to hospitals and schools.
goodwill visit
1official visit to show goodwill
An official trip, usually by a leader or group, meant mainly to show friendship and support.
- The prime minister is on a goodwill visit to several African countries.
- The goodwill visit was aimed at strengthening cultural ties between the two cities.
out of goodwill
1done from goodwill, not duty
Done because you want to be kind, not because you are required to do it.
- The mechanic fixed the problem out of goodwill and did not charge me.
- She offered extra lessons out of goodwill, even though she did not have to.
token of goodwill
1small gift showing goodwill
A small gift or action that shows you want to be kind or keep a good relationship.
- They sent flowers as a token of goodwill after the dispute.
- The company offered free upgrades as a token of goodwill to regular customers.
gesture of goodwill
1act showing kindness or intent
An action you do to show you want to be friendly or helpful.
- They offered free drinks as a gesture of goodwill.
- As a gesture of goodwill, the hotel upgraded us to a better room.
- As a gesture of goodwill, the company fixed the problem for free.
- The company sent replacement products as a gesture of goodwill after the mistake.
goodwill ambassador
1official representative promoting goodwill
A person who is officially chosen to speak for an organization and help create friendly feelings toward it.
- The actor was named a UNICEF goodwill ambassador for children’s rights.
- She was named a UNICEF goodwill ambassador after years of supporting children’s rights.
- As a goodwill ambassador, she visits schools to talk about health and safety.
- The actor travels as a goodwill ambassador to raise awareness about refugees.