demographic
connected with facts about a population, like age or income.
Relating to the structure of a population and the statistical data about it, such as age, sex, income, education, and where people live.
a type of people (for example, young adults) that a company or campaign is interested in.
A specific group of people within a population, defined by shared characteristics such as age, income, location, or interests, especially as considered in marketing, politics, or research.
one piece of information about people, like their age or income.
A measurable characteristic used to describe or categorize people in a population, such as age, sex, income, or education level.
- Base: demographic
demographic breakdown
1population divided into categories
a list showing how many people are in each group, like age groups.
- The report includes a demographic breakdown of survey respondents.
- They requested a demographic breakdown of our subscriber base.
- The demographic breakdown shows that most viewers are under 35.
- The chart gives a demographic breakdown of users.
demographic change
1population composition changing over time
when the people in a place change over time (for example, becoming older).
- Demographic change is putting pressure on the pension system.
- The school district is adapting to demographic change in the neighborhood.
- Migration has been the main driver of demographic change in the city.
- The town is experiencing demographic change.
demographic data
1statistics about people in a population
numbers and facts about groups of people, like age and income.
- The agency published demographic data for every county.
- We analyze demographic data to understand who is using the service.
- The form asks for demographic data such as age range and location.
- The survey collects demographic data.
demographic profile
1summary of population characteristics
a short description of who the people are (age, income, etc.).
- The campaign created a demographic profile of likely supporters.
- The platform shared a demographic profile of its monthly users.
- Our demographic profile shows a high percentage of renters.
- We made a demographic profile of our customers.
demographic shift
1noticeable change in population makeup
a big change in the kinds of people in a group or place.
- Retailers are responding to a demographic shift toward older customers.
- A demographic shift has increased demand for smaller housing units.
- The region has seen a demographic shift as more families move in.
- There is a demographic shift toward older people.
demographic trends
1patterns in population changes
long-term changes in a population, like people getting older.
- Demographic trends suggest that the workforce will shrink in the next decade.
- The company tracks demographic trends to plan new services.
- Urban planners study demographic trends to predict housing needs.
- We study demographic trends in the city.
key demographic
1especially important group
an important group of people for a plan or goal.
- First-time voters are a key demographic in this election.
- The app’s growth depends on a key demographic: commuters in big cities.
- Luxury brands compete fiercely for this key demographic.
- Young adults are a key demographic for the brand.
target demographic
1the intended audience group
the group of people you want to sell to or communicate with.
- Parents of young children are the company’s target demographic.
- The redesign is meant to broaden the target demographic beyond existing fans.
- They tested the ads with the target demographic before launch.
- Teenagers are our target demographic.