demographic
about population and its statistics
connected with facts about a population, like age or income.
demographic + [data/change/trend/profile]
- The report highlights major demographic changes in the region over the last decade.
- We need more demographic data before we decide where to open the new clinic.
- The city’s demographic profile has become younger and more diverse.
- The survey collects demographic information.
- There was a demographic change in the town.
a group defined by shared traits
a type of people (for example, young adults) that a company or campaign is interested in.
[a/the] demographic (for [product/campaign/issue])
- The brand is trying to attract a younger demographic with its new ad campaign.
- This podcast has grown quickly in a demographic that advertisers value.
- They built the app for a demographic that travels frequently for work.
- Our target demographic is students.
- This product appeals to an older demographic.
a population variable like age
one piece of information about people, like their age or income.
a demographic such as [age/income/education]
- The study controlled for demographics such as age and income.
- Education level is one demographic that strongly predicts voting patterns.
- We collected a few demographics at signup to personalize recommendations.
- Age is a demographic used in surveys.
- Base: demographic
demographic breakdown
1population divided into categories
a list showing how many people are in each group, like age groups.
- The report includes a demographic breakdown of survey respondents.
- They requested a demographic breakdown of our subscriber base.
- The demographic breakdown shows that most viewers are under 35.
demographic change
1population composition changing over time
when the people in a place change over time (for example, becoming older).
- Demographic change is putting pressure on the pension system.
- The school district is adapting to demographic change in the neighborhood.
- Migration has been the main driver of demographic change in the city.
demographic data
1statistics about people in a population
numbers and facts about groups of people, like age and income.
- The agency published demographic data for every county.
- We analyze demographic data to understand who is using the service.
- The form asks for demographic data such as age range and location.
demographic profile
1summary of population characteristics
a short description of who the people are (age, income, etc.).
- The campaign created a demographic profile of likely supporters.
- The platform shared a demographic profile of its monthly users.
- Our demographic profile shows a high percentage of renters.
demographic shift
1noticeable change in population makeup
a big change in the kinds of people in a group or place.
- Retailers are responding to a demographic shift toward older customers.
- A demographic shift has increased demand for smaller housing units.
- The region has seen a demographic shift as more families move in.
demographic trends
1patterns in population changes
long-term changes in a population, like people getting older.
- Demographic trends suggest that the workforce will shrink in the next decade.
- The company tracks demographic trends to plan new services.
- Urban planners study demographic trends to predict housing needs.
key demographic
1especially important group
an important group of people for a plan or goal.
- First-time voters are a key demographic in this election.
- The app’s growth depends on a key demographic: commuters in big cities.
- Luxury brands compete fiercely for this key demographic.
target demographic
1the intended audience group
the group of people you want to sell to or communicate with.
- Parents of young children are the company’s target demographic.
- The redesign is meant to broaden the target demographic beyond existing fans.
- They tested the ads with the target demographic before launch.