Englisch

brand

gb/bɹˈænd/ us/bɹˈænd/
A2 Englisch
~ 1000
Bedeutungen
0 Bedeutungen
Nomen A2 entity
1

Company or product name

The name or symbol that shows who makes a product or service.

Verwendungsmuster: [company/organization] brand
Häufiger Fehler:
Learners sometimes confuse 'brand' with 'logo'. A logo is the visual design; the brand includes the name, reputation, and identity.
Synonyme
trademark (Legal term for a protected name or symbol.) | label (Often used for fashion or music brands; less formal.)
Antonyme
generic (Refers to products without a specific brand name.)
Wortverbindungen
brand name |brand image |brand loyalty |brand identity |brand recognition
Themen
business |marketing |commerce |communication
Beispiele
  • Nike is one of the most recognizable sportswear brands in the world.
  • The company is trying to build its brand among younger consumers.
  • She works in marketing, focusing on brand development.
Beispiele für Lernende
  • Coca-Cola is a famous brand.
  • That brand makes good shoes.
  • I like this brand because it is cheap.
Nomen A2 entity
2

Type of product by make

A kind of product made by one company.

Verwendungsmuster: [brand] of [product]
Synonyme
make (Commonly used for cars or machines to indicate manufacturer.)
Antonyme
unbranded (Without a company name or label.)
Wortverbindungen
different brands |choose a brand |favourite brand
Themen
commerce |daily life |business |daily_life
Beispiele
  • This store sells many brands of coffee.
  • What brand of phone do you use?
  • They switched to a cheaper brand to save money.
Beispiele für Lernende
  • I bought a new brand of tea.
  • What brand is your car?
  • This is my favorite brand of chocolate.
Verb B1 action
3

Give distinctive identity

To give something a special name and image so people know it.

Verwendungsmuster: to brand [something] as [adjective/noun]
Synonyme
label (Can mean to describe or name something; less about marketing.)
Antonyme
rebrand (To change the image or identity of something already branded.)
Wortverbindungen
brand a product |brand an event |branded as
Themen
business |marketing |communication
Beispiele
  • The company branded its new line as eco-friendly.
  • They branded the event as the biggest festival of the year.
  • He was unfairly branded a troublemaker by the media.
Beispiele für Lernende
  • We branded our shop as friendly and cheap.
  • The school branded the trip as educational.
  • The media branded him as dangerous.
Nomen B2 entity
4

Mark burned to show ownership

A mark made with heat on skin or other things to show who owns it.

Verwendungsmuster: a brand on [object/animal]
Synonyme
mark (General term for visible sign; not necessarily burned.)
Wortverbindungen
cattle brand |branding iron
Themen
farming |history |core_vocabulary |animals
Beispiele
  • The rancher put his brand on the cattle.
  • The wooden box carried the brand of the shipping company.
  • In the past, criminals were given a brand as punishment.
Beispiele für Lernende
  • The farmer put his brand on the cow.
  • There is a brand on the box.
  • They used fire to make a brand on the wood.
Verb B2 action
5

Mark by burning with heat

To make a mark by touching skin or other things with something very hot.

Verwendungsmuster: to brand [animal/object/person] with [mark]
Synonyme
sear (To burn the surface strongly; not necessarily to mark ownership.)
Wortverbindungen
brand cattle |brand with logo
Themen
farming |history |health |body
Beispiele
  • They branded the cattle before sending them to pasture.
  • The craftsman branded each chair with his logo.
  • In ancient times, slaves were branded to show ownership.
Beispiele für Lernende
  • The farmer branded the cow.
  • He branded the wood with his name.
  • They branded the horse with a sign.
Grammatik
Grundform
brand
IPA
GB/bɹˈænd/
US/bɹˈænd/
Silben & Betonung
brand (1 Silbe)
Stress on 1st syllable (brand)
Wortformen
Noun
  • Base: brand
  • Plural: brands
Verb
  • Base: brand
  • 3rd Person Singular: brands
  • Present Participle: branding
  • Past: branded
Wortfamilie
Forms
brands noun branding verb branded verb
Related words
rebrand verb rebranding noun
Negative and opposite forms
unbranded adjective
Advanced or less common
brandable adjective
Ausdrücke

brand loyalty

1
/bɹˈænd lˈɔɪəlti/
fixed phrase

Preference for one brand's products

When people keep buying from the same company because they like it or trust it.

Beispiele
  • Brand loyalty keeps customers coming back even if prices rise.
  • Strong brand loyalty can be hard for competitors to break.

off-brand

1
/ˈɔf bɹˈænd/
fixed phrase

Not well-known brand product

A product that is not made by a famous company; usually cheaper.

Beispiele
  • We bought an off-brand phone charger to save money.
  • Off-brand cereals are often just as good as big brands.

brand new

1
/bɹˈænd njˈu/
fixed phrase

Completely new and unused

Completely new; never used before.

Beispiele
  • This phone is brand new; I bought it yesterday.
  • I just bought a brand new car.
  • He drove away in a brand-new car.
  • She came to work in a brand new dress.

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