attribution
Giving the name of the person or source that made or provided something.
The act of naming or giving credit to the person, organization, or source that created, supplied, or said something.
Saying that a person, thing, or situation is the cause or source of something.
The act of explaining something as caused by, connected with, or belonging to a particular person, thing, or factor.
A psychological explanation people make about why someone acted in a certain way or why something happened.
In psychology, the mental process of explaining someone's behavior or an event by referring to personal traits, situations, intentions, or other causes.
Measuring which marketing activity helped cause a customer action, such as a sale or sign-up.
In marketing and analytics, the process of deciding which ads, channels, or customer interactions should receive credit for a sale, sign-up, or other conversion.
- Base: attribution
- Plural: attribution, attributions
attribution model
1conversion credit rule
A marketing rule for deciding which ad or channel gets credit for a sale or sign-up.
- Their attribution model gave most of the credit to the first website visit.
- A simple attribution model may miss the value of early brand advertising.
- The analytics team compared several attribution models before changing the dashboard.
- The store uses an attribution model to measure online ads.
- A better attribution model showed that email helped many sales.
attribution theory
1theory of causal explanation
A psychology theory about how people decide why things happen or why people behave as they do.
- Attribution theory helps explain why people blame individuals rather than situations.
- The course introduced attribution theory before discussing social judgment.
- According to attribution theory, people often look for causes that feel stable and understandable.
- We studied attribution theory in psychology class.
- Attribution theory explains how people decide why someone acted a certain way.
fundamental attribution error
1overblaming personality traits
The mistake of thinking a person's behavior is caused by their personality while ignoring the situation.
- Calling the cashier rude without considering the long shift may be a fundamental attribution error.
- The study showed how easily participants committed the fundamental attribution error.
- Managers can make the fundamental attribution error when they blame poor performance on attitude instead of workload.
- I made the fundamental attribution error when I assumed he was careless.
- The delay was not her fault, so blaming her was a fundamental attribution error.
last-click attribution
1credit to final click
A method that counts only the last ad, link, or interaction before a customer buys or signs up.
- Under last-click attribution, the search ad received full credit for the purchase.
- The company moved away from last-click attribution because it undervalued social media campaigns.
- Last-click attribution is easy to understand but often too simple.
- Last-click attribution gave all credit to the final ad.
- The team stopped using last-click attribution for complex sales.
multi-touch attribution
1credit across touchpoints
A method that gives some credit to several marketing steps that helped lead to a sale or sign-up.
- Multi-touch attribution showed that display ads helped customers long before they searched for the brand.
- The startup adopted multi-touch attribution to better understand its customer journey.
- Good multi-touch attribution requires reliable data across channels.
- Multi-touch attribution gives credit to more than one ad.
- The company used multi-touch attribution to see the full customer journey.
not for attribution
1source not to be named
The information can be reported, but the person's name should not be given.
- The aide said the briefing was not for attribution.
- Several officials, speaking not for attribution, confirmed that talks had resumed.
- The reporter could use the background details, but they were not for attribution.
- The source gave the comment not for attribution.
- The journalist did not print the official's name because the comment was not for attribution.
with attribution
1with the source named
With credit given to the person or source.
- The data is available for public use with attribution.
- You may quote the report with attribution to the research team.
- The journalist agreed to use the information with attribution to a senior official.
- You can share the image with attribution.
- Use the text with attribution to the author.
without attribution
1with no source named
Without saying who created or provided something.
- The blog copied several paragraphs without attribution.
- The official spoke without attribution because the policy had not been announced.
- Images from the archive may not be reused without attribution.
- Do not use her photo without attribution.
- The quote appeared without attribution.