publicity
The attention that newspapers, TV, social media, and many people give to a person, product, or event.
Widespread attention or notice from the general public and the media, especially when something or someone is reported on, talked about, or made widely known.
Planned work, messages, and events that try to make many people know about and like a product, event, or person.
Planned activities and materials used to promote a product, event, person, or organization to the public, especially as part of a marketing or public relations strategy.
The state that information or actions are open for everyone to see, and not kept secret, usually in formal or legal situations.
The condition of being open, accessible, or known to the general public, especially in formal or legal contexts such as court proceedings or government actions.
- Base: publicity
- Plural: publicity
any publicity is good publicity
1belief that all attention is useful
A saying that means even bad or negative attention can still help, because more people hear about you or your product.
- He shrugged off the scandal, saying that any publicity is good publicity.
- Some marketers believe that any publicity is good publicity, but others strongly disagree.
bad publicity
1public attention that hurts image
Public attention that makes a person, product, or company look bad.
- The recall created a lot of bad publicity for the car maker.
- They are trying to limit the bad publicity from the leaked emails.
free publicity
1publicity you do not pay for
Public attention that you do not pay for, for example when newspapers write about you without charging money.
- The viral video gave the small café lots of free publicity.
- Being mentioned in that podcast is free publicity we can't buy.
generate publicity
1create public and media attention
To make people and the media start talking and writing about something.
- The shocking ad was designed to generate publicity.
- The event is expected to generate a lot of publicity for the new brand.
good publicity
1public attention that helps image
Public attention that makes a person, product, or company look good.
- Winning the award was great good publicity for the startup.
- The charity run gave the brand some much-needed good publicity.
negative publicity
1critical attention from the public
Public attention that talks about problems or mistakes and hurts the image of something or someone.
- The company is still dealing with negative publicity after the data breach.
- They hope the apology will reduce the negative publicity.
publicity campaign
1organized effort to gain publicity
A planned set of actions and messages to get a lot of public attention for something over a period of time.
- The government launched a publicity campaign to promote vaccination.
- Their new publicity campaign targets young customers on social media.
publicity tour
1trip for promotional appearances
A trip where a famous person travels to many places to talk about and promote a new film, book, product, or project.
- The actor is on a worldwide publicity tour for his new movie.
- She spent two weeks doing a publicity tour to support the album.
publicity hound
1person who loves publicity
A person who always wants to be in the news and tries very hard to get attention from the media.
- Some voters see the candidate as more of a publicity hound than a serious leader.
- Some critics say the politician is just a publicity hound.
- Critics called the influencer a shameless publicity hound.
- She became known as a publicity hound who would do anything to be on camera.
- He’s such a publicity hound that he never turns down an interview.
publicity stunt
1attention-getting act for publicity
An unusual or shocking action that is done mainly to get a lot of attention from the media and the public.
- Many people thought his sudden resignation was just a publicity stunt.
- Many people saw the sudden engagement as a publicity stunt to boost the show's ratings.
- The company released the strange video as a publicity stunt before the product launch.
- The company's free-gift offer was criticized as a publicity stunt with little real benefit.
- Critics called the extreme diet a dangerous publicity stunt.
- Some voters felt the surprise visit to the hospital was just a political publicity stunt.