roi
ROI is how much benefit or profit you get compared with what you spent.
The profit, saving, or other benefit gained from an investment, project, or action, usually compared with its cost and often expressed as a percentage.
In technical work, an ROI is the part of an image or data set that someone chooses to study.
A selected area within an image, scan, screen, or dataset that is examined or processed separately.
ROI can mean the Republic of Ireland, especially in short labels or business and sports contexts.
An abbreviation for the Republic of Ireland, the sovereign state that occupies most of the island of Ireland.
- Base: roi
- Plural: rois
marketing roi
1return from marketing spend
Marketing ROI tells you how much value a marketing campaign creates compared with its cost.
- The company uses tracking links to measure marketing ROI.
- Better customer data helped the team improve its marketing ROI.
- The campaign brought in many leads, but the marketing ROI was still low.
- We need to improve our marketing ROI.
- This ad has a strong marketing ROI.
negative roi
1return less than cost
A negative ROI means you spent more than you got back.
- The campaign attracted attention but produced a negative ROI.
- The company stopped the project after two years of negative ROI.
- Some early investments have a negative ROI before they become profitable.
- The ad had a negative ROI.
- A negative ROI means we lost money.
positive roi
1return greater than cost
A positive ROI means you got back more value than you spent.
- The new system generated a positive ROI in less than six months.
- Management will approve the plan only if it can deliver a positive ROI.
- Even a small efficiency gain can produce a positive ROI over time.
- The project had a positive ROI.
- We want a positive ROI this year.
roi analysis
1cost-benefit return evaluation
An ROI analysis checks whether something is worth the money or effort spent on it.
- The finance team ran an ROI analysis before buying the new equipment.
- A simple ROI analysis showed that the training program would pay for itself within a year.
- Investors asked for a detailed ROI analysis of the proposed expansion.
- We did an ROI analysis before the project.
- The ROI analysis showed a good return.
roi calculator
1tool for estimating returns
An ROI calculator helps you work out the likely return from an investment.
- The vendor provided an ROI calculator to show potential savings.
- You can use an ROI calculator to compare the two investment options.
- Their website includes a simple ROI calculator for small businesses.
- I used an ROI calculator.
- The ROI calculator shows the project may save money.
roi-driven
1focused on measurable returns
If something is ROI-driven, decisions are based on getting a clear return for the money or effort spent.
- The CEO wants a more ROI-driven approach to product development.
- Their sales team is highly ROI-driven and tracks every campaign closely.
- An ROI-driven strategy can miss long-term benefits that are hard to measure.
- We use an ROI-driven strategy.
- The team is ROI-driven.
social roi
1social value from investment
Social ROI measures benefits to people or society, not just financial profit.
- The nonprofit measured the social ROI of its youth mentoring program.
- Investors increasingly ask companies to show social ROI as well as financial returns.
- The project had a clear social ROI because it reduced homelessness in the area.
- The program has a strong social ROI.
- Social ROI looks at benefits for the community.