slogan
gb/slˈoʊɡən/ us/slˈoʊɡən/
B1
English
~ 6600
szlogen, jelmondat, jelszó, mottó
NOUN
B1
1
Usage pattern:
[group/brand]'s slogan is "[words]"
The company changed its slogan to sound more eco‑friendly.
A vállalat úgy változtatta meg a szlogenjét, hogy környezetbarátabbnak hangozzon.
Her election slogan, "Time for Change," appeared on posters all over the city.
Választási szlogenje, az „Itt az idő a változásra”, plakátokon jelent meg szerte a városban.
That fast‑food chain is famous worldwide for its catchy slogan.
The marketing team spent weeks trying to come up with the perfect slogan for the new product.
Protesters printed their key slogan on banners and T‑shirts.
Learner examples
Our school has a new slogan on the wall.
Az iskolánk új szlogenje látható a falon.
The slogan of that bank is easy to remember.
Annak a banknak a szlogenjét könnyű megjegyezni.
They used a short slogan in the TV ad.
His campaign slogan was on every street sign.
I like this brand because its slogan is funny.
Common mistake:
Learners sometimes confuse "slogan" with "logo". A slogan is made of words; a logo is a picture or design. Some learners also try to use "slogan" as a verb (e.g., *They slogan their product*). In English, "slogan" is normally only a noun; use verbs like "use a slogan" or "create a slogan" instead.
Meaning
Short memorable advertising or political phrase
Collocations
advertising slogan
|campaign slogan
|company slogan
|political slogan
|catchy slogan
|marketing slogan
Synonyms
tagline (Often used in marketing and entertainment; very close in meaning but slightly more associated with brands and films.)
|
catchphrase (Suggests a popular, often repeated phrase, sometimes humorous or linked to a person, not only for marketing.)
|
motto (Expresses guiding beliefs or principles; less focused on advertising and more on values.)
Antonyms
detailed explanation (Opposite because it is long and careful instead of short and punchy like a slogan.)
Themes
business
|media
|politics
|communication
Definition
A short, easy-to-remember line that is used to sell a product or share a political or social message.
A short, memorable phrase used especially in advertising, politics, or campaigns to promote a product, idea, or cause.
NOUN
B2
2
Usage pattern:
to shout/chant slogans at [event/place]
The crowd marched through the streets, shouting anti‑war slogans.
A tömeg háborúellenes jelszavakat skandálva vonult végig az utcákon.
Protesters painted their main slogans on large cardboard signs.
A tüntetők nagy kartontáblákra festették a legfontosabb jelszavaikat.
Fans waved flags and repeated the team’s slogan before the match.
The movement’s slogan captured people’s anger in just three words.
Nationalist slogans were heard during the demonstration in the capital.
Learner examples
The students shouted slogans outside the building.
A diákok jelszavakat skandáltak az épület előtt.
Many people held signs with the same slogan.
Sokan tartottak olyan táblákat, amelyeken ugyanaz a jelszó állt.
The team has a strong slogan for this season.
They wrote their slogan on a big banner.
We could hear the crowd shouting a short slogan.
Common mistake:
Learners sometimes mix up "slogan" and "chant". A "slogan" is the set of words themselves; a "chant" is the repeated speaking or singing of words, often a slogan.
Meaning
Short phrase for group beliefs
Collocations
revolutionary slogans
|chant slogans
|nationalist slogans
|protest slogans
|racist slogans
Synonyms
rallying cry (Focuses more on the emotional call to action that brings people together, rather than on the words themselves.)
|
watchword (More formal or literary; stresses a guiding principle summarized in a word or short phrase.)
Antonyms
deed (Contrasts spoken or written words with actual actions; used when criticizing reliance on slogans instead of real change.)
Themes
politics
|society
|communication
|core_vocabulary
Definition
A short line of words that says what a group believes or wants, and that people repeat together.
A short phrase that expresses the beliefs, goals, or aims of a group, movement, or organization, often used as a rallying cry.
Grammar
Dictionary form
slogan
IPA
GB/slˈoʊɡən/
US/slˈoʊɡən/
Syllables & stress
slo - gan (2 syllables)
Stress on 1st syllable (slo)
Word forms
Noun
- Base: slogan
- Plural: slogans
Word family
Forms
slogans
noun
Related words
Advanced or less common
sloganeering
noun
Expressions
empty slogan
1/ˈɛmpti slˈoʊɡən/
fixed phrase
Slogan with no real meaning
A slogan that sounds good but does not mean much or does not change anything in real life.
Examples
- Critics dismissed the president’s promise as an empty slogan.
- Without clear plans, "zero emissions" risks becoming just another empty slogan.
just a slogan
1/d͡ʒˈʌst ə slˈoʊɡən/
fixed phrase
Only words, without real action
Used to say that some words or promise sound good, but are not real or are not followed by actions.
Examples
- Many workers feel that "work–life balance" is just a slogan at their company.
- People are tired of hearing politicians talk about change when it’s clearly just a slogan.
more than a slogan
1/mˈɔɹ ðən ə slˈoʊɡən/
fixed phrase
Words backed up by actions
Used to say that some words or promise are real and are shown in actions, not only in talk.
Examples
- For this company, "safety first" is more than a slogan; it guides every decision they make.
- "Equal rights" must become more than a slogan if we want real change in society.