attribution
crediting a source
Giving the name of the person or source that made or provided something.
attribution to [someone/something]; [use/share/quote something] with attribution
- You can reuse the photo for free, but the license requires attribution.
- The article included clear attribution for every statistic.
- Please give attribution to the original designer when you share the template.
- The picture is free to use with attribution.
- Always include attribution when you copy a chart from another website.
assigning cause or responsibility
Saying that a person, thing, or situation is the cause or source of something.
attribution of [something] to [someone/something]
- The report's attribution of the outage to human error was later challenged.
- There is growing attribution of extreme heat events to climate change.
- Her attribution of his silence to anger turned out to be wrong.
- His attribution of the mistake to me was unfair.
- The doctor questioned the attribution of the symptoms to stress.
psychological cause inference
A psychological explanation people make about why someone acted in a certain way or why something happened.
attribution to [internal/external] causes; make an attribution about [someone/something]
- In social psychology, attribution affects how we judge other people's actions.
- A student with a negative attribution style may blame failure on a lack of ability.
- The experiment tested whether participants made internal or external attributions.
- She made an internal attribution: she thought he was lazy.
- The class studied how attribution changes our opinions of other people.
marketing credit assignment
Measuring which marketing activity helped cause a customer action, such as a sale or sign-up.
attribution for [a conversion/sale]; [channel/ad] attribution
- The team changed its attribution method after seeing that search ads were getting too much credit.
- Mobile attribution helps marketers understand which campaign drove an app install.
- Privacy changes have made ad attribution harder.
- The company uses attribution to see which ads lead to sales.
- Good attribution helps the team spend its ad budget wisely.
- Base: attribution
- Plural: attribution, attributions
attribution model
1conversion credit rule
A marketing rule for deciding which ad or channel gets credit for a sale or sign-up.
- Their attribution model gave most of the credit to the first website visit.
- A simple attribution model may miss the value of early brand advertising.
- The analytics team compared several attribution models before changing the dashboard.
attribution theory
1theory of causal explanation
A psychology theory about how people decide why things happen or why people behave as they do.
- Attribution theory helps explain why people blame individuals rather than situations.
- The course introduced attribution theory before discussing social judgment.
- According to attribution theory, people often look for causes that feel stable and understandable.
fundamental attribution error
1overblaming personality traits
The mistake of thinking a person's behavior is caused by their personality while ignoring the situation.
- Calling the cashier rude without considering the long shift may be a fundamental attribution error.
- The study showed how easily participants committed the fundamental attribution error.
- Managers can make the fundamental attribution error when they blame poor performance on attitude instead of workload.
last-click attribution
1credit to final click
A method that counts only the last ad, link, or interaction before a customer buys or signs up.
- Under last-click attribution, the search ad received full credit for the purchase.
- The company moved away from last-click attribution because it undervalued social media campaigns.
- Last-click attribution is easy to understand but often too simple.
multi-touch attribution
1credit across touchpoints
A method that gives some credit to several marketing steps that helped lead to a sale or sign-up.
- Multi-touch attribution showed that display ads helped customers long before they searched for the brand.
- The startup adopted multi-touch attribution to better understand its customer journey.
- Good multi-touch attribution requires reliable data across channels.
not for attribution
1source not to be named
The information can be reported, but the person's name should not be given.
- The aide said the briefing was not for attribution.
- Several officials, speaking not for attribution, confirmed that talks had resumed.
- The reporter could use the background details, but they were not for attribution.
with attribution
1with the source named
With credit given to the person or source.
- The data is available for public use with attribution.
- You may quote the report with attribution to the research team.
- The journalist agreed to use the information with attribution to a senior official.
without attribution
1with no source named
Without saying who created or provided something.
- The blog copied several paragraphs without attribution.
- The official spoke without attribution because the policy had not been announced.
- Images from the archive may not be reused without attribution.