English

commercialize

gb/kəmˈɚʃəlˌaɪz/ us/kəmˈɚʃəlˌaɪz/
C1 English
Senses
0 senses
Verb business C1 action
1

Bring to market for sale

to make a product, invention, or idea ready to sell

Usage pattern: commercialize [a product/technology/idea]
Common mistake:
Do not use it simply to mean “advertise.” Commercializing usually includes making something available for sale or business use.
Synonyms
market (emphasizes selling or promoting the product) | bring to market (clear, common phrase for launching something commercially) | monetize (emphasizes making revenue from something)
Antonyms
shelve (means to stop or delay development instead of taking something to market) | withhold (means to keep something from being released or sold)
Collocations
commercialize a product |commercialize a technology |commercialize an invention |commercialize research |commercialize an idea |commercialize a discovery |commercialize software |commercialize a new drug |successfully commercialize |rapidly commercialize
Themes
business |marketing |technology |innovation |economy
Examples
  • The company plans to commercialize the battery technology within two years.
  • University researchers often need business partners to commercialize their discoveries.
  • The drug was never commercialized because clinical trials showed serious side effects.
Learner examples
  • They commercialized the app last year.
  • The team wants to commercialize its invention.
Verb C1 action
2

Make something profit-focused

to make an activity, event, or tradition more about money and selling things

Usage pattern: commercialize [an activity/event/tradition/place]
Common mistake:
This meaning often has a negative tone, especially with words like holiday, culture, sport, or education.
Synonyms
commodify (more formal or academic; means treating something as a product) | exploit (stronger and more negative; suggests unfair use for profit) | monetize (focuses on creating income, not always negative)
Antonyms
decommercialize (rare; means to remove or reduce commercial influence) | preserve (means to keep something from being changed by profit motives)
Collocations
commercialize Christmas |commercialize a holiday |commercialize sport |commercialize education |commercialize culture |commercialize art |commercialize public space |commercialize childhood |become heavily commercialized |overly commercialized
Themes
business |culture |society |media |sports
Examples
  • Many people complain that the holiday has been commercialized.
  • Critics say the league has commercialized youth sports too much.
  • The town resisted plans to commercialize the historic waterfront with chain stores and advertising.
Learner examples
  • Some people think Christmas is too commercialized.
  • The festival became commercialized over time.
Grammar
Dictionary form
commercialize
IPA
GB/kəmˈɚʃəlˌaɪz/
US/kəmˈɚʃəlˌaɪz/
Syllables & stress
com - mer - cial - ize (4 syllables)
Stress on 2nd syllable (mer)
Word forms
Verb
  • Base: commercialize
  • 3rd Person Singular: commercializes
  • Present Participle: commercializing
  • Past: commercialized
Expressions

No expressions linked to this entry yet.

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