endorsement
gb/ɪndˈɔɹsmənt/ us/ɪndˈɔɹsmənt/
B2
English
~ 9700
Senses
0 senses
Noun
B2
entity
1
approval or support
When a person or group shows that they agree with and support someone or something, often in public or in an official way.
Usage pattern:
the endorsement of [someone/something]
Common mistake:
Learners sometimes say *"make an endorsement"* instead of the more natural *"give an endorsement"* or *"offer an endorsement"*. They may also confuse *endorsement* with *sponsorship*: *endorsement* is approval or support, while *sponsorship* usually involves giving money or resources.
Synonyms
support (More general and common; may be less formal and not necessarily public or official.)
Antonyms
opposition (Indicates active disagreement or resistance instead of approval or support.)
Collocations
win endorsement
|gain endorsement
|receive endorsement
|seek endorsement
|official endorsement
|strong endorsement
Themes
business
|politics
|daily life
|communication
|core_vocabulary
Examples
- The proposal received broad endorsement from community leaders.
- Her plan has the full endorsement of the board.
- The charity is seeking the endorsement of local schools.
- Without the mayor’s endorsement, the project is unlikely to move forward.
- The report carries the endorsement of several independent experts.
Learner examples
- The new rule has the endorsement of the teachers.
- The company needs government endorsement before it can build the factory.
- Our project got strong endorsement from the manager.
- The team worked hard to win the endorsement of the committee.
- The policy changed after it lost public endorsement.
Noun
B2
entity
2
public recommendation by a figure
A public message that says a person, group, or product is good, usually made by a famous or important person or group.
Usage pattern:
[someone]'s endorsement of [a person/product/idea]
Common mistake:
Learners sometimes confuse *endorsement* with *advertisement*. An *endorsement* is when a person or group publicly supports or recommends something, often appearing in advertisements, while an *advertisement* is the promotion itself. Also, in politics, learners may say *"support letter"* instead of *"endorsement"* for official public backing.
Synonyms
recommendation (Focuses on advising others to choose something; does not always carry the same sense of public or high-profile support.)
Antonyms
condemnation (A strong public statement that something or someone is bad, the opposite of public approval.)
Collocations
celebrity endorsement
|political endorsement
|brand endorsement
|secure an endorsement
|endorsement deal
|newspaper endorsement
Themes
marketing
|politics
|media
|business
|communication
Examples
- The candidate’s campaign was boosted by a high-profile newspaper endorsement.
- The skincare line relies heavily on celebrity endorsements in its advertising.
- She secured the union’s endorsement after months of negotiation.
- The brand signed a multimillion-dollar endorsement deal with the football star.
- Tech companies competed for his endorsement of their new software platform.
Learner examples
- The company uses celebrity endorsements to sell its products.
- Her campaign got an important endorsement from a major newspaper.
- He signed an endorsement deal with a sports brand.
- The party is waiting for the president’s official endorsement of the new leader.
- The product became popular after a famous singer gave it an endorsement.
Noun
technical
C1
entity
3
signature authorizing payment/transfer
A signature or short message written on a check or similar paper that allows money to be paid or moved.
Usage pattern:
an endorsement on [a check/document]
Common mistake:
Learners may think *endorsement* here means general "support". In banking and legal contexts, it specifically means a signature or writing on a financial document. They may also incorrectly say *"do an endorsement"* instead of *"write an endorsement"* or *"sign an endorsement"*.
Synonyms
signature (A more general word for a person’s written name; in this sense, *endorsement* is a specific type of signature used on financial documents.)
Antonyms
cancellation (In financial contexts, cancelling or voiding a document prevents payment instead of authorizing it.)
Collocations
endorsement on the back
|sign the endorsement
|blank endorsement
|restrictive endorsement
|for deposit only endorsement
|endorsement of the check
Themes
finance
|law
|business
Examples
- Please place your endorsement on the back of the check before depositing it.
- The bank rejected the check because the endorsement was missing.
- A restrictive endorsement limits how the check can be used or deposited.
- He wrote an endorsement that transferred the note to his business partner.
- The teller checked the endorsement carefully to confirm the payee’s identity.
Learner examples
- You must sign an endorsement on the back of the check.
- The bank will not take the check without an endorsement.
- She wrote her name as an endorsement and then gave him the check.
- The teller asked him to add an endorsement before she could process the payment.
- This type of endorsement says the money can only go into your account.
Noun
technical
C1
entity
4
note changing a legal document
An extra written part on an official paper, like a license or policy, that adds or changes rules or permissions.
Usage pattern:
an endorsement on [a license/policy]
Common mistake:
Learners sometimes think *endorsement* here means general support, but in legal and insurance language it is a technical word for an added note or change on a document. They may also confuse it with *"clause"*, which is a section of the main text, not an added modification.
Synonyms
amendment (A general term for a change to a document; *endorsement* in this sense is a specific type of added statement on a license or policy.)
Antonyms
original (Refers to the base document without any added notes or changes.)
Collocations
driver’s license endorsement
|policy endorsement
|add an endorsement
|remove an endorsement
|coverage endorsement
|speeding endorsement on his license
Themes
law
|transport
|insurance
|business
Examples
- The policy includes an endorsement that covers damage from flooding.
- He needs a motorcycle endorsement on his driver’s license before he can ride legally.
- The speeding conviction resulted in an endorsement being added to her license.
- You can request an endorsement to extend your travel insurance to additional countries.
- The new endorsement clarifies the limits of the company’s liability.
Learner examples
- He has an endorsement on his license for driving large trucks.
- The insurance company added an endorsement to cover his new computer.
- After the accident, an endorsement was put on her driver’s license.
- You can pay extra for an endorsement that gives you more coverage.
- This endorsement on the policy changes how much money they will pay you.
Grammar
Dictionary form
endorsement
IPA
GB/ɪndˈɔɹsmənt/
US/ɪndˈɔɹsmənt/
Syllables & stress
en - dorse - ment (3 syllables)
Stress on 2nd syllable (dorse)
Word forms
Noun
- Base: endorsement
- Plural: endorsement, endorsements
Word family
Forms
endorsements
noun
Core family
endorse
verb B2
Related words
endorser
noun
Negative and opposite forms
unendorsed
adjective
Expressions
brand endorsement
1/bɹˈænd ɪndˈɔɹsmənt/
fixed phrase
promotion of a brand by a figure
When a well-known person publicly supports a company’s products or name to help its image and sales.
Examples
- She signed a brand endorsement with a global sportswear company.
- Brand endorsements from athletes are common in the sports industry.
endorsement deal
1/ɪndˈɔɹsmənt dˈil/
fixed phrase
contract to promote a product
A business agreement where a person gets money to publicly say good things about a product or brand.
Examples
- The tennis star signed a huge endorsement deal with a watch company.
- Losing the endorsement deal cost the actor millions of dollars.
give one's endorsement to
1/ɡˈɪv wˈʌnz ɪndˈɔɹsmənt tə/
fixed phrase
formally give approval or support
To say or show in an official or clear way that you support or agree with something or someone.
Examples
- The committee refused to give its endorsement to the new policy.
- Several experts have given their endorsement to the report’s findings.
official endorsement
1/əfˈɪʃəl ɪndˈɔɹsmənt/
fixed phrase
formal approval from authority
Clear and formal support given by a person or group in power.
Examples
- The project cannot start without official endorsement from the ministry.
- Her book received the official endorsement of the national teachers’ association.
political endorsement
1/pəlˈɪtɪkəl ɪndˈɔɹsmənt/
fixed phrase
public backing in politics
A public message that says a political person or plan is good and should be supported.
Examples
- The senator received a key political endorsement from a major newspaper.
- Political endorsements from unions can influence many voters.
win the endorsement of
1/wˈɪn ðə ɪndˈɔɹsmənt əv/
fixed phrase
successfully gain public support
To get a person or group to publicly say they support you or your idea.
Examples
- The candidate is trying to win the endorsement of the teachers’ union.
- Our proposal must win the endorsement of local officials before it can move ahead.
withdraw one's endorsement
1/wɪθdɹˈɔ wˈʌnz ɪndˈɔɹsmənt/
fixed phrase
take back previous support
To say that you no longer support someone or something that you supported before.
Examples
- Several leaders threatened to withdraw their endorsement if the policy was not changed.
- The newspaper withdrew its endorsement after new information came out.
celebrity endorsement
1/səlˈɛbɹɪti ɪndˈɔɹsmənt/
fixed phrase
Famous person promoting a product
When a famous person says they like a product so other people will buy it.
Examples
- The company used celebrity endorsements to boost sales.
- The brand relies heavily on celebrity endorsements to attract young customers.
- Celebrity endorsements can make products seem more trustworthy.
- A strong celebrity endorsement can instantly raise a product’s profile.