logo
gb/lˈoʊɡoʊ/ us/lˈoʊɡoʊ/
A2
English
~ 1200
Senses
0 senses
Noun
A2
entity
1
Graphic symbol for brand
A picture or design that shows the name or idea of a company or product.
Usage pattern:
[company/brand]'s logo
Common mistake:
Learners sometimes confuse 'logo' with 'slogan'; a slogan is a phrase, while a logo is a visual design.
Synonyms
emblem (Often used for symbolic designs, especially for institutions or official bodies.)
|
trademark (A legally registered sign or symbol identifying a brand.)
Antonyms
generic packaging (Packaging without any brand-specific symbols or designs.)
Collocations
company logo
|brand logo
|logo design
|corporate logo
|logo placement
Themes
business
|design
|marketing
|communication
|core_vocabulary
Examples
- The company's new logo was revealed at the press event.
- You can see their logo on every product they sell.
- She designed a modern logo for the startup.
- The sports team updated its logo to attract younger fans.
- Our logo needs to be more memorable.
Learner examples
- The store has a big logo above the door.
- I like the logo on this T-shirt.
- That car has a famous logo on the front.
- This logo is red and white.
Grammar
Dictionary form
logo
IPA
GB/lˈoʊɡoʊ/
US/lˈoʊɡoʊ/
Syllables & stress
logo (1 syllable)
Stress on 1st syllable (logo)
Word forms
Noun
- Base: logo
- Plural: logos
Word family
Forms
logos
noun
Advanced or less common
logotype
noun
Expressions
logo design
1/lˈoʊɡoʊ dɪzˈaɪn/
fixed phrase
Creating a brand's symbol
The work of making a picture or design that shows what a company or product is.
Examples
- He specializes in logo design for small businesses.
- Logo design requires both creativity and understanding of branding.
logo placement
1/lˈoʊɡoʊ plˈeɪsmənt/
fixed phrase
Positioning of brand's symbol
Choosing where to put a company's picture or sign on something.
Examples
- The logo placement on the website header looks balanced.
- Good logo placement can make packaging more attractive.