personalisation
gb/pɚsənəlɪsˈeɪʃən/ us/pɚsənəlɪsˈeɪʃən/
B2
English
Senses
0 senses
Noun
C1
process
1
tailoring for an individual
Making something fit one person better.
Usage pattern:
personalisation of [something] (for [someone])
Common mistake:
Often confused with the US spelling personalization; both are correct, but personalisation is more common in UK English.
Synonyms
customisation (Very close in meaning; often used for products and settings.)
|
tailoring (Emphasises adapting to a specific person or context.)
Antonyms
standardisation (Making things uniform rather than individual.)
|
genericness (Being general and not adapted to one person.)
Collocations
offer personalisation
|provide personalisation
|enable personalisation
|personalisation options
|personalisation features
|personalisation process
|personalisation of services
|level of personalisation
|personalisation for users
|highly personalised experience
Themes
business
|technology
|daily_life
|services
Examples
- The app’s personalisation lets you rearrange the dashboard and choose what you see first.
- Good personalisation can make a service feel faster and more relevant.
- We’re testing personalisation of the homepage based on what customers buy.
Learner examples
- I like the personalisation in this app.
- Personalisation makes the service better for me.
Noun
business
C1
process
2
data-based targeted user experience
Using data to show you more relevant content.
Usage pattern:
personalisation based on [data/behaviour]
Common mistake:
Learners sometimes mix this up with privacy settings; personalisation uses data, while privacy controls who can access it.
Synonyms
targeting (Focuses on selecting an audience; less about improving the user experience.)
|
recommendation personalisation (Specific to suggested items or content.)
Antonyms
non-targeted advertising (Ads shown without using personal data.)
|
randomisation (Selection not based on user preferences or behaviour.)
Collocations
algorithmic personalisation
|data-driven personalisation
|content personalisation
|ad personalisation
|recommendation personalisation
|personalisation system
|personalisation platform
|real-time personalisation
|personalisation technology
|personalisation strategy
Themes
technology
|marketing
|business
|internet
Examples
- The site uses personalisation to recommend videos similar to ones you’ve watched.
- Ad personalisation is limited when you turn off tracking.
- Brands invest heavily in personalisation to improve conversion rates.
Learner examples
- This website uses personalisation for recommendations.
- I turned off ad personalisation.
Noun
B2
action
3
adding personal details to an item
Adding your name or a message to something.
Usage pattern:
personalisation of [item] (with [name/message])
Common mistake:
This sense is about adding a personal detail (like engraving), not changing how a service works.
Synonyms
engraving (More specific: cutting letters into a surface.)
|
monogramming (More specific: adding initials, often on clothing or accessories.)
Antonyms
blank (Left without any added name or message.)
|
unmarked (Not labelled or personalised.)
Collocations
free personalisation
|personalisation included
|personalisation fee
|name personalisation
|personalisation with initials
|engraving personalisation
|personalisation on gifts
|personalisation service
|personalisation available
|personalisation details
Themes
shopping
|daily_life
|gifts
Examples
- The shop offers personalisation with initials on wallets.
- Please check the spelling before you confirm the personalisation.
- Because of the personalisation, the mug can’t be returned.
Learner examples
- I chose personalisation with my name.
- Personalisation makes the gift special.
Noun
formal
C1
process
4
adapting learning or treatment
Changing teaching or care to fit one person.
Usage pattern:
personalisation of [learning/treatment/care]
Common mistake:
Not the same as personal attention; it can be done through plans, tools, or systems, not only face-to-face.
Synonyms
individualisation (Common in education/health; stresses focusing on the individual.)
|
tailored care (Emphasises healthcare and support services.)
Antonyms
one-size-fits-all approach (Same method or plan applied to everyone.)
|
standard treatment (Typical protocol without adapting to the individual.)
Collocations
personalisation of learning
|personalisation in education
|curriculum personalisation
|personalisation of care
|personalisation of treatment
|personalisation plan
|personalisation approach
|need for personalisation
|personalisation in healthcare
|personalisation programme
Themes
education
|health
|work
Examples
- The school is investing in personalisation of learning through adaptive software.
- Personalisation of care can help patients manage long-term conditions more effectively.
- The policy aims to increase personalisation in adult social care.
Learner examples
- Personalisation helps students learn better.
- The doctor suggested more personalisation of my treatment.
Grammar
Dictionary form
personalisation
IPA
GB/pɚsənəlɪsˈeɪʃən/
US/pɚsənəlɪsˈeɪʃən/
Syllables & stress
per - son - al - isa - tion (5 syllables)
Stress on 4th syllable (isa)
Word forms
Noun
- Base: personalisation
- Plural: personalisations
Word family
Forms
personalisations
noun
Core family
person
noun A1
personal
adjective A2
personally
adverb B1
personalise
verb B2
personalised
adjective
Related words
personality
noun A2
personalization
noun C1
Negative and opposite forms
impersonal
adjective B2
impersonally
adverb C1
Advanced or less common
depersonalise
verb
depersonalisation
noun
Expressions
data-driven personalisation
1/dˈætə dɹˈɪvən pɚsənəlɪsˈeɪʃən/
fixed phrase
business
personalisation based on data
Personalisation based on user data.
Examples
- Data-driven personalisation improved the click-through rate of the campaign.
- The team is debating how much data-driven personalisation is appropriate.
mass personalisation
1/mˈæs pɚsənəlɪsˈeɪʃən/
fixed phrase
business
personalisation for many people
Personalisation for lots of people at once.
Examples
- Streaming services rely on mass personalisation to keep viewers engaged.
- The retailer built a system for mass personalisation of email offers.
one-to-one personalisation
1/wˈʌn tə wˈʌn pɚsənəlɪsˈeɪʃən/
fixed phrase
business
personalisation for one person
Personalisation made for one person.
Examples
- The goal is one-to-one personalisation, not just broad audience segments.
- With enough data, the platform can support one-to-one personalisation.
personalisation at scale
1/pɚsənəlɪsˈeɪʃən ˈæt skˈeɪl/
fixed phrase
business
personalisation for many users
Personalisation for many people efficiently.
Examples
- Automation makes personalisation at scale possible for small teams.
- The challenge is maintaining quality while delivering personalisation at scale.
personalisation engine
1/pɚsənəlɪsˈeɪʃən ˈɛnd͡ʒən/
fixed phrase
technical
software that personalises content
Software that chooses content for each user.
Examples
- The company replaced its personalisation engine to improve recommendations.
- A good personalisation engine needs clean, reliable data.
personalisation settings
1/pɚsənəlɪsˈeɪʃən sˈɛtɪŋz/
fixed phrase
controls for personalisation
Settings that control personalised features.
Examples
- You can turn off ad personalisation in the personalisation settings.
- After the update, my personalisation settings reset to default.