promotional
gb/pɹəmˈoʊʃənəl/ us/pɹəmˈoʊʃənəl/
B2
English
~ 5100
Senses
0 senses
adjective
B2
property
1
intended to advertise or sell
Made to help sell something or make people know about it more.
Usage pattern:
promotional [material/campaign/offer/event/video]
Common mistake:
Learners sometimes confuse 'promotional' with 'emotional' because they look similar. Another common mistake is using 'promotion' instead of 'promotional' before a noun (e.g., saying 'promotion video' instead of 'promotional video').
Synonyms
advertising (Describes content directly used for ads; 'promotional' is slightly broader and can include indirect marketing or branding efforts.)
|
marketing (Focuses on the business strategy of selling; 'promotional' usually modifies specific items like campaigns, materials, or events.)
Antonyms
informational (Describes content meant mainly to give facts, not to persuade people to buy or support something.)
|
noncommercial (Emphasizes that something is not related to selling or business, the opposite goal of promotional materials.)
Collocations
promotional material
|promotional campaign
|promotional offer
|promotional video
|promotional event
|promotional activities
Themes
business
|marketing
|media
|communication
|core_vocabulary
Examples
- The company sent out free samples as part of a big promotional campaign.
- We printed thousands of flyers and posters as promotional material for the new movie.
- Click here to see our latest promotional offers on holiday packages.
- They released a short promotional video on social media to build excitement.
- The band is doing a promotional tour to support their new album.
Learner examples
- The store has many promotional signs in the window.
- She made a promotional video to show her new app.
- We got a promotional email about cheap flights.
- The company gave away promotional gifts at the event.
- He is working on a promotional campaign for a new phone.
adjective
C1
property
2
related to job promotion
About chances or steps to get a higher job or level at work or in an organization.
Usage pattern:
promotional [opportunities/exam/track/policy]
Common mistake:
Learners may think 'promotional opportunities' means chances to advertise something. In work contexts, it usually means chances to get a higher position, not marketing activities.
Synonyms
advancement (Often used as a noun in 'career advancement'; 'promotional' specifically modifies systems, paths, or chances related to promotion.)
Antonyms
dead-end (A 'dead-end job' has no chance for promotion, the opposite of having promotional opportunities.)
Collocations
promotional opportunities
|promotional prospects
|promotional exam
|promotional track
|promotional policy
|promotional ladder
Themes
work
|business
|education
|core_vocabulary
Examples
- New hires are attracted by the clear promotional opportunities within the company.
- Only officers who pass the promotional exam can move to a higher rank.
- The union is asking for a fairer promotional policy for part-time staff.
- Her role was initially temporary, but it came with strong promotional prospects.
- They created a formal promotional track for high-performing engineers.
Learner examples
- He chose this company because it has many promotional opportunities.
- You must take a promotional exam to become a manager.
- Young workers worry that there is no promotional ladder in this office.
- The new promotional policy helps more women get higher jobs.
- This job has low pay but good promotional prospects.
Grammar
Dictionary form
promotional
IPA
GB/pɹəmˈoʊʃənəl/
US/pɹəmˈoʊʃənəl/
Syllables & stress
pro - mo - tion - al (4 syllables)
Stress on 2nd syllable (mo)
Word forms
Adjective
- Base: promotional
Word family
Related words
Negative and opposite forms
non-promotional
adjective
Expressions
promotional campaign
1/pɹəmˈoʊʃənəl kæmpˈeɪn/
fixed phrase
planned series of promotions
A planned series of actions, ads, or events used to promote a product, service, or idea.
Examples
- Their new promotional campaign focuses on young customers.
- The promotional campaign will run on TV and social media for three months.
promotional event
1/pɹəmˈoʊʃənəl ɪvˈɛnt/
fixed phrase
event held to promote something
A special meeting, show, or party that is held to get people interested in a product, service, or company.
Examples
- The store is holding a promotional event to launch its new brand.
- Celebrities were invited to the promotional event to attract media attention.
promotional material
1/pɹəmˈoʊʃənəl mətˈɪɹiəl/
fixed phrase
items used for promotion
Printed or digital things, like flyers, posters, or brochures, that are made to advertise or sell something.
Examples
- We designed new promotional material for the product launch.
- Please send us any promotional material you have so we can share it at the conference.
promotional offer
1/pɹəmˈoʊʃənəl ˈɔfɚ/
fixed phrase
temporary special deal or discount
A special price or deal for a short time to make people buy something.
Examples
- The airline has a promotional offer on flights to Paris this week.
- This promotional offer is only available to new customers.
promotional video
1/pɹəmˈoʊʃənəl vˈɪdioʊ/
fixed phrase
video made to promote
A short video that shows and advertises a product, service, event, or place.
Examples
- They produced a promotional video to show at the trade fair.
- The hotel posted a new promotional video on its website.