advert
gb/ˈædvɚt/ us/ˈædvɚt/
B1
Anglais
~ 9600
Sens
0 sens
Nom
informal
B1
entity
1
Short form of advertisement
A British informal word for an advertisement, like a TV or online ad that tries to sell or promote something.
Schéma d’usage :
an advert for [something]
Erreur fréquente :
Learners sometimes think “advert” can be used as a verb meaning “to advertise”. In modern English, “advert” is mainly a noun meaning “advertisement”; the common verb is “advertise” (e.g., “They advertise online”, not *“They advert online”). Learners may also not realise that “advert” is chiefly British; in American English, “ad” is more common.
Synonymes
advertisement (Full, slightly more formal word; used in all varieties of English and not especially informal.)
|
ad (Very common and neutral especially in American English; slightly shorter and more international than “advert”.)
Antonymes
editorial (Editorial content is non‑paid writing or media, not designed as a promotional message.)
Collocations
TV advert
|online advert
|job advert
|place an advert
|put out an advert
|take down an advert
Thèmes
business
|media
|daily life
|technology
|communication
|core_vocabulary
Exemples
- I keep seeing the same online advert for that new phone.
- They ran a full‑page advert in the local newspaper.
- The company made a funny TV advert to attract younger customers.
- We put an advert on a job website and had fifty replies in two days.
- That advert was banned for being misleading.
Exemples pédagogiques
- I saw an advert for cheap flights on my phone.
- She got the job after replying to an advert in the paper.
- There was an advert for a new car during the football game.
- They put an advert on a website to sell their sofa.
Nom
B2
entity
2
Person or thing showing an image
Someone or something that makes people think something is very good or very bad, because it shows it so clearly.
Schéma d’usage :
[something] is a good/bad advert for [something]
Erreur fréquente :
Learners may not realise this use is slightly figurative and usually appears in fixed patterns like “a good advert for” or “a bad advert for”. It is not usually used with numbers (*“three adverts for our school” would more likely mean three real advertisements, not three people who are examples).
Synonymes
example (Very general word; does not always carry the strong positive or negative judgment implied by calling something a good or bad advert.)
|
showcase (Usually suggests a positive display of the best parts of something, while “advert” can be positive or negative.)
Antonymes
counterexample (A counterexample shows that a general idea is not true, while a good advert supports or illustrates a general idea strongly.)
Collocations
good advert for
|bad advert for
|poor advert for
|great advert for
Thèmes
opinions
|social
|communication
|core_vocabulary
Exemples
- His rude behavior at the meeting was a terrible advert for the company.
- The city’s clean streets and parks are a great advert for public investment.
- Poor transport links are not a good advert for the region.
- The successful festival was an excellent advert for the town’s cultural life.
Exemples pédagogiques
- Her kind smile is a good advert for the hotel.
- Dirty rooms are a bad advert for any hotel.
- The happy workers are a great advert for the company.
- This slow service is a poor advert for the restaurant.
Verbe
formal
C1
action
3
Formally refer briefly to something
To talk or write briefly about something in a formal way, usually in the phrase “advert to [something]”.
Schéma d’usage :
to advert to [something]
Erreur fréquente :
Learners often confuse “advert” with “advertise”. “Advert” as a verb is extremely formal and almost always appears as “advert to [something]”. In most situations, you should use “mention” or “refer to” instead. Do not say *“advert about something” with this formal verb; the correct pattern is “advert to something”.
Synonymes
refer to (More common and neutral; used in everyday and formal English, not as old‑fashioned as “advert to”.)
|
mention (Very common everyday verb; less formal and not restricted to fixed patterns like “advert to”.)
Antonymes
ignore (If you advert to something, you draw attention to it; if you ignore it, you deliberately do not mention or consider it.)
Collocations
advert to the fact
|briefly advert to
|may I advert to
|as previously adverted to
|advert to this matter
Thèmes
law
|academia
|formal
|communication
|core_vocabulary
Exemples
- The report briefly adverts to the need for further research.
- I will now advert to the question of funding.
- As previously adverted to, the data set is incomplete.
- In his judgment, the judge adverted to several earlier cases.
Exemples pédagogiques
- The writer adverts to this problem in the last paragraph.
- In his speech, he adverted to the new law only once.
- The article adverted to the issue but did not explain it.
- The lawyer adverted to an important point in the case.
Grammaire
Forme canonique
advert
API
GB/ˈædvɚt/
US/ˈædvɚt/
Syllabes et accentuation
ad - vert (2 syllabes)
Stress on 1st syllable (ad)
Formes du mot
Verb
- Base: advert
- 3rd Person Singular: adverts
- Present Participle: adverting
- Past: adverted
Famille de mots
Forms
adverts
verb
adverting
verb
adverted
verb
Core family
Related words
ad
noun B1
Negative and opposite forms
unadvertised
adjective
Expressions
advert to
1/ˈædvɚt tə/
fixed phrase
formal
Formally mention something briefly
To talk or write briefly about something in a formal way; used in serious writing and legal or official speech.
Exemples
- The minister briefly adverted to the crisis in his opening remarks.
- In the introduction, the author adverts to earlier work on the topic.
- I shall advert to this issue again in the conclusion.