brand
gb/bɹˈænd/ us/bɹˈænd/
A2
Anglais
~ 1000
Sens
0 sens
Nom
A2
entity
1
Company or product name
The name or symbol that shows who makes a product or service.
Schéma d’usage :
[company/organization] brand
Erreur fréquente :
Learners sometimes confuse 'brand' with 'logo'. A logo is the visual design; the brand includes the name, reputation, and identity.
Synonymes
trademark (Legal term for a protected name or symbol.)
|
label (Often used for fashion or music brands; less formal.)
Antonymes
generic (Refers to products without a specific brand name.)
Collocations
brand name
|brand image
|brand loyalty
|brand identity
|brand recognition
Thèmes
business
|marketing
|commerce
|communication
Exemples
- Nike is one of the most recognizable sportswear brands in the world.
- The company is trying to build its brand among younger consumers.
- She works in marketing, focusing on brand development.
Exemples pédagogiques
- Coca-Cola is a famous brand.
- That brand makes good shoes.
- I like this brand because it is cheap.
Nom
A2
entity
2
Type of product by make
A kind of product made by one company.
Schéma d’usage :
[brand] of [product]
Synonymes
make (Commonly used for cars or machines to indicate manufacturer.)
Antonymes
unbranded (Without a company name or label.)
Collocations
different brands
|choose a brand
|favourite brand
Thèmes
commerce
|daily life
|business
|daily_life
Exemples
- This store sells many brands of coffee.
- What brand of phone do you use?
- They switched to a cheaper brand to save money.
Exemples pédagogiques
- I bought a new brand of tea.
- What brand is your car?
- This is my favorite brand of chocolate.
Verbe
B1
action
3
Give distinctive identity
To give something a special name and image so people know it.
Schéma d’usage :
to brand [something] as [adjective/noun]
Synonymes
label (Can mean to describe or name something; less about marketing.)
Antonymes
rebrand (To change the image or identity of something already branded.)
Collocations
brand a product
|brand an event
|branded as
Thèmes
business
|marketing
|communication
Exemples
- The company branded its new line as eco-friendly.
- They branded the event as the biggest festival of the year.
- He was unfairly branded a troublemaker by the media.
Exemples pédagogiques
- We branded our shop as friendly and cheap.
- The school branded the trip as educational.
- The media branded him as dangerous.
Nom
B2
entity
4
Mark burned to show ownership
A mark made with heat on skin or other things to show who owns it.
Schéma d’usage :
a brand on [object/animal]
Synonymes
mark (General term for visible sign; not necessarily burned.)
Collocations
cattle brand
|branding iron
Thèmes
farming
|history
|core_vocabulary
|animals
Exemples
- The rancher put his brand on the cattle.
- The wooden box carried the brand of the shipping company.
- In the past, criminals were given a brand as punishment.
Exemples pédagogiques
- The farmer put his brand on the cow.
- There is a brand on the box.
- They used fire to make a brand on the wood.
Verbe
B2
action
5
Mark by burning with heat
To make a mark by touching skin or other things with something very hot.
Schéma d’usage :
to brand [animal/object/person] with [mark]
Synonymes
sear (To burn the surface strongly; not necessarily to mark ownership.)
Collocations
brand cattle
|brand with logo
Thèmes
farming
|history
|health
|body
Exemples
- They branded the cattle before sending them to pasture.
- The craftsman branded each chair with his logo.
- In ancient times, slaves were branded to show ownership.
Exemples pédagogiques
- The farmer branded the cow.
- He branded the wood with his name.
- They branded the horse with a sign.
Grammaire
Forme canonique
brand
API
GB/bɹˈænd/
US/bɹˈænd/
Syllabes et accentuation
brand (1 syllabe)
Stress on 1st syllable (brand)
Formes du mot
Noun
- Base: brand
- Plural: brands
Verb
- Base: brand
- 3rd Person Singular: brands
- Present Participle: branding
- Past: branded
Famille de mots
Forms
brands
noun
branding
verb
branded
verb
Related words
rebrand
verb
rebranding
noun
Negative and opposite forms
unbranded
adjective
Advanced or less common
brandable
adjective
Expressions
brand loyalty
1/bɹˈænd lˈɔɪəlti/
fixed phrase
Preference for one brand's products
When people keep buying from the same company because they like it or trust it.
Exemples
- Brand loyalty keeps customers coming back even if prices rise.
- Strong brand loyalty can be hard for competitors to break.
off-brand
1/ˈɔf bɹˈænd/
fixed phrase
Not well-known brand product
A product that is not made by a famous company; usually cheaper.
Exemples
- We bought an off-brand phone charger to save money.
- Off-brand cereals are often just as good as big brands.
brand new
1/bɹˈænd njˈu/
fixed phrase
Completely new and unused
Completely new; never used before.
Exemples
- This phone is brand new; I bought it yesterday.
- I just bought a brand new car.
- He drove away in a brand-new car.
- She came to work in a brand new dress.