Engleză

readership

gb/ɹˈidɚʃˌɪp/ us/ɹˈidɚʃˌɪp/
B2 Engleză
Sensuri
0 sensuri
Substantiv B2 entity
1

people who read something

all the people who read a newspaper, website, book, or writer's work.

Tipar de utilizare: the readership of [publication/author]; [adjective] readership
Greșeală frecventă:
Do not use "readership" for one person; use "reader".
Sinonime
readers (plainer and less collective) | audience (broader; can include viewers or listeners as well as readers) | following (suggests loyal or regular interest, often in an author or publication)
Antonime
nonreaders (people who do not read something or do not read in general)
Colocații
large readership |wide readership |loyal readership |regular readership |online readership |newspaper readership |magazine readership |younger readership |readership base |reach a readership
Teme
media |publishing |journalism |literature |marketing
Exemple
  • The magazine has a loyal readership among young professionals.
  • Her essays have built a readership around the world.
  • The newspaper's print readership is older than its online audience.
Exemple pentru cursanți
  • The blog has a small but loyal readership.
  • The book is popular with a young readership.
Substantiv B2 quantity
2

number or extent of readers

the number of people who read something.

Tipar de utilizare: readership of [number]; readership rises/falls; increase/boost readership
Greșeală frecventă:
Do not confuse readership with circulation: circulation counts copies distributed, while readership estimates people who read them.
Sinonime
audience size (more general and not limited to reading) | reach (emphasizes how many people are exposed to content) | circulation (refers to copies distributed, not necessarily actual readers)
Colocații
readership figures |readership data |total readership |average readership |declining readership |digital readership |print readership |readership growth |increase readership |expand readership
Teme
media |publishing |marketing |statistics |business
Exemple
  • The site saw its readership double after the redesign.
  • Print readership has declined, but digital readership is growing.
  • The newsletter claims a readership of more than 50,000.
Exemple pentru cursanți
  • The newspaper's readership is falling.
  • Their website has a large readership.
Substantiv technical C2 role
3

British academic senior post

a senior university job called Reader, used mainly in the UK.

Tipar de utilizare: a readership in [subject]; appointed to a readership
Greșeală frecventă:
This meaning is mainly used in British academic contexts and is not related to a group of readers.
Sinonime
reader post (more explicit term for the same UK academic position) | associate professorship (roughly comparable in some systems, but not an exact equivalent)
Antonime
lectureship (a lower academic position in many UK university career structures)
Colocații
hold a readership |appointed to a readership |offered a readership |apply for a readership |readership in history |readership in physics |university readership
Teme
education |academia |careers
Exemple
  • She was offered a readership in modern history at a British university.
  • After several years as a lecturer, he applied for a readership.
  • The title of Reader and the corresponding readership are still used in some UK universities.
Exemple pentru cursanți
  • He holds a readership in chemistry.
  • A readership is a senior academic post in the UK.
Gramatică
Forma de dicționar
readership
IPA
GB/ɹˈidɚʃˌɪp/
US/ɹˈidɚʃˌɪp/
Silabe și accent
read - er - ship (3 silabe)
Stress on 1st syllable (read)
Forme ale cuvântului
Noun
  • Base: readership
  • Plural: readership, readerships
Expresii

mass readership

1
/mˈæs ɹˈidɚʃˌɪp/
fixed phrase

large general reading audience

a very large group of ordinary readers.

Exemple
  • The novel was written in a style that could appeal to a mass readership.
  • Online platforms allow specialist writers to reach something closer to a mass readership.
  • The newspaper simplified its layout in an effort to attract a mass readership.

readership figures

1
/ɹˈidɚʃˌɪp fˈɪɡjɚz/
fixed phrase

statistics about reader numbers

numbers that show how many people read something.

Exemple
  • The editor was encouraged by the latest readership figures.
  • Advertisers study readership figures before buying space in a magazine.
  • The website does not publish detailed readership figures.

readership survey

1
/ɹˈidɚʃˌɪp sˈɚvˌeɪ/
fixed phrase

study of readers

a survey that asks or measures who reads something.

Exemple
  • The publisher conducted a readership survey to learn why subscriptions were falling.
  • According to a recent readership survey, most readers access the magazine on their phones.
  • The readership survey helped the editors choose new topics.

target readership

1
/tˈɑɹɡət ɹˈidɚʃˌɪp/
fixed phrase

intended group of readers

the people that something is written for.

Exemple
  • The book's target readership is teenagers learning English.
  • Before writing the report, think carefully about your target readership.
  • The magazine changed its style to appeal to a younger target readership.

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