Organizing the message
Focus and emphasis
Focus and emphasis
What is the most important new information?
cleft sentence
emphasis
focus
stress
adverbial
inversion
అర్థం
The part of the message that carries the main emphasis, contrast, correction, or answer to the current question.
ఎలా గుర్తించాలి
Ask which part would be stressed or corrected in context.
Visual guide
Message = background + focus Who bought the book? background: bought the book FOCUS: Anna Anna bought the book. = Anna, not Peter