commercialization
bringing something to market
the process of turning an idea, invention, or product into something people can buy
commercialization of [a product/technology/idea]
- The startup raised $20 million to speed the commercialization of its battery technology.
- Clinical trials are only one step in the commercialization of a new drug.
- The university helps researchers move from discovery to commercialization.
- The company is working on the commercialization of a new app.
- Commercialization can take years.
making something profit-driven
a change that makes something less about its original purpose and more about money, sales, or advertising
commercialization of [sport/education/culture/a holiday]
- Many fans worry about the commercialization of college sports.
- The town has resisted the commercialization of its historic center.
- Critics argue that the commercialization of education changes how schools set their priorities.
- Some people dislike the commercialization of holidays.
- The park is quiet and mostly free from commercialization.
- Base: commercialization
- Plural: commercialization
commercialization of christmas
1profit focus around Christmas
the idea that Christmas has become too focused on shopping and money
- Every December, newspapers publish essays about the commercialization of Christmas.
- Some families try to avoid the commercialization of Christmas by giving handmade gifts.
- The film criticizes the commercialization of Christmas in a humorous way.
commercialization potential
1chance of market success
how likely something is to become a product or business that makes money
- Investors were interested in the device because of its strong commercialization potential.
- The committee evaluates both scientific quality and commercialization potential.
- An invention can be impressive but still have limited commercialization potential.
commercialization rights
1rights to sell commercially
permission, often in a contract, to sell or make money from something
- The university kept the patent, but the company received commercialization rights.
- The contract gives the publisher commercialization rights in North America.
- Negotiations stalled over who would hold the commercialization rights to the software.
commercialization strategy
1plan for market success
a plan for how to sell a new product or idea
- The board rejected the proposal because it lacked a clear commercialization strategy.
- Their commercialization strategy focuses first on hospitals and then on home users.
- A strong commercialization strategy helped the company move quickly from prototype to sales.
path to commercialization
1route to market launch
the steps needed before a new idea or product can be sold
- The prototype works, but the path to commercialization is still uncertain.
- Regulatory approval is a major step on the path to commercialization.
- The founders mapped out a path to commercialization before seeking funding.
research commercialization
1turning research into business
using research results to create things that can be sold or licensed
- The university created grants to encourage research commercialization.
- Research commercialization can involve patents, licensing deals, and startup companies.
- The new policy aims to make research commercialization easier for scientists.
technology commercialization
1turning technology into products
turning new technology into something people or companies can buy
- The incubator supports technology commercialization by connecting engineers with investors.
- Universities often create special offices for technology commercialization.
- Patent protection can be important in technology commercialization.