marketing
Promoting and selling products or services
The work of telling people about a product or service to make them want to buy it.
[someone] does marketing for [a product/service]
- The company invested heavily in marketing to reach younger customers.
- She works in the marketing department of a large tech firm.
- Good marketing can make an average product very successful.
- We hired an agency to handle our online marketing.
- Marketing is essential for any new business.
- I study marketing at school.
- He works in marketing.
- Marketing helps sell products.
- Our store needs better marketing.
- She is a marketing manager.
- Base: marketing
- Plural: marketing, marketings
digital marketing
1Online promotion and sales
The use of the internet to tell people about products or services and sell them.
- Digital marketing has become essential for modern businesses.
- She specializes in digital marketing for small companies.
marketing campaign
1Series of promotional activities
A set of planned actions to tell people about a product or service.
- The new marketing campaign will launch next month.
- We ran a successful marketing campaign over the summer.
content marketing
1marketing through shared materials
A way of marketing by making and sharing useful or fun information to get customers' attention.
- Content marketing is an effective way to build trust with customers.
- Content marketing can build trust with customers.
- They invested heavily in content marketing campaigns.
- They use blogs and videos as part of their content marketing.
marketing strategy
1Plan for promoting and selling
A plan for how to tell people about a product and make them want to buy it.
- Our marketing strategy focuses on social media engagement.
- They developed a new marketing strategy to target younger audiences.
marketing strategy
2Plan for promoting products/services
A plan to make people want to buy products or services.
- Their marketing strategy includes social media ads and free samples.
- A clear marketing strategy is key to attracting customers.
viral marketing
1Promotion spreading quickly online
A way of telling people about something so they quickly share it with many others online.
- Viral marketing can make a brand famous overnight.
- They used viral marketing to promote the new app.
viral marketing
2Marketing that spreads person to person
A way of marketing that tries to make people share an ad or message with friends so it spreads very fast.
- The company used viral marketing to promote the new game on social media.
- Good viral marketing can be cheaper than traditional TV ads.
- They designed the video specifically for viral marketing on TikTok and Instagram.