marketability
gb/mˌɑɹkɪtəbˈɪlɪti/ us/mˌɑɹkɪtəbˈɪlɪti/
C1
English
Senses
0 senses
Noun
business
C1
property
1
likelihood something will sell well
how easy it is to sell something
Usage pattern:
the marketability of [something]
Common mistake:
Often confused with marketing (the activity of promoting something); marketability is the quality of being easy to sell.
Synonyms
sellability (more informal; focuses on ease of selling.)
|
salability (more formal; common in business writing.)
|
appeal (broader; can include attractiveness beyond buying.)
Antonyms
unsellability (direct opposite: hard or impossible to sell.)
|
unattractiveness (lack of appeal to potential buyers.)
Collocations
improve marketability
|increase marketability
|enhance marketability
|marketability of a product
|marketability of a service
|marketability of a brand
|marketability of an idea
|commercial marketability
|mass-market marketability
|global marketability
Themes
business
|marketing
|commerce
Examples
- The redesign improved the marketability of the app by making it easier to use.
- They changed the packaging to boost the product’s marketability in supermarkets.
- High shipping costs can reduce the marketability of goods sold overseas.
Learner examples
- Better photos increased the marketability of the house.
- Price affects a product’s marketability.
Noun
business
C1
property
2
attractiveness as a job candidate
how attractive someone is to employers
Usage pattern:
[someone]'s marketability (to [employers])
Common mistake:
Learners may say *marketingability* by mistake; the correct word is marketability.
Synonyms
employability (emphasizes ability to get and keep a job, not just attractiveness.)
|
job prospects (focuses on likely opportunities rather than personal qualities.)
Antonyms
unemployability (lack of suitability or attractiveness for employment.)
Collocations
increase your marketability
|improve your marketability
|enhance your marketability
|marketability to employers
|graduate marketability
|professional marketability
|marketability of your skills
|marketability in the job market
|marketability after graduation
|marketability with recruiters
Themes
work
|education
|business
Examples
- She took a data analytics course to increase her marketability to employers.
- Internships can significantly improve a graduate’s marketability.
- Fluency in a second language added to his marketability in international roles.
Learner examples
- This certificate improves my marketability.
- Work experience increases your marketability.
Grammar
Dictionary form
marketability
IPA
GB/mˌɑɹkɪtəbˈɪlɪti/
US/mˌɑɹkɪtəbˈɪlɪti/
Syllables & stress
mar - ket - ab - il - ity (5 syllables)
Stress on 4th syllable (il)
Word forms
Noun
- Base: marketability
- Plural: marketability
Word family
Related words
marketer
noun B1
marketplace
noun A2
Negative and opposite forms
unmarketable
adjective
Expressions
marketability analysis
1/mˌɑɹkɪtəbˈɪlɪti ænˈælɪsɪs/
fixed phrase
business
evaluation of how sellable something is
an analysis of whether something will sell well
Examples
- Their marketability analysis focused on price sensitivity and competitor features.
- We need a quick marketability analysis before we commit to manufacturing.
- The report included a marketability analysis for each proposed location.
marketability assessment
1/mˌɑɹkɪtəbˈɪlɪti əsˈɛsmənt/
fixed phrase
business
review of sales or hiring appeal
an evaluation of how easy something is to sell (or how attractive someone is to employers)
Examples
- The firm provided a marketability assessment of the startup’s new product line.
- As part of career coaching, he completed a marketability assessment based on his skills and experience.
- The lender requested a marketability assessment before approving the project.
marketability study
1/mˌɑɹkɪtəbˈɪlɪti stˈʌdi/
fixed phrase
business
research on sales potential
a study to see if something will sell well
Examples
- Before building the new hotel, the company conducted a marketability study of the area.
- The publisher ordered a marketability study to estimate demand for the new textbook.
- A marketability study suggested the product would do better online than in stores.