marketer
gb/mˈɑɹkɪtɚ/ us/mˈɑɹkɪtɚ/
B1
English
~ 7400
Senses
0 senses
Noun
B1
entity
1
person who works in marketing
A person whose job is to make people interested in products or services so they will buy them.
Usage pattern:
[someone] is a [adjective] marketer
Common mistake:
Learners sometimes confuse "marketer" with "market" (the place) or "marker" (a pen). Another common mistake is saying "marketist" instead of "marketer". Use "marketer" for a person whose job is marketing, and "marketing" for the field or activities (e.g., "She works in marketing," not "She is in market").
Synonyms
marketing professional (Slightly more formal and general; emphasizes profession rather than individual style.)
|
advertiser (Focuses more specifically on creating and placing ads, not the full range of marketing tasks.)
|
promoter (Stresses active promotion and hype, often for events or entertainment; can sound less technical.)
Antonyms
customer (Opposite role in the market; the person being targeted by the marketer rather than doing the marketing.)
|
producer (Focuses on making the product, not promoting or selling it to the public.)
Collocations
digital marketer
|experienced marketer
|B2B marketer
|social media marketer
|email marketer
|professional marketer
Themes
business
|work
|technology
|media
Examples
- She works as a digital marketer for a small startup.
- Good marketers use data to understand what their customers really want.
- The company hired a new social media marketer to grow its online audience.
- As a B2B marketer, he focuses on selling software to other companies.
- The conference brought together marketers from the fashion and tech industries.
Learner examples
- My sister is a marketer in a big company.
- The marketer wrote an email to tell people about the new app.
- Many marketers use social media to find new customers.
- He wants to be a marketer after he finishes business school.
- The marketer made a plan to sell more tickets.
Noun
C1
entity
2
person selling goods at a market
A person who sells things at a market, like in the street or in a farmers’ market.
Usage pattern:
[someone] is a [type of] marketer at [a market]
Common mistake:
This sense is much less common in modern English than the meaning "marketing professional". Learners should normally use "vendor" or "stallholder" when talking about people who sell goods at a market.
Synonyms
vendor (The most common modern word for someone selling things at a market or on the street.)
|
stallholder (Specifically someone who runs a stall or stand at a market.)
Antonyms
shopper (Describes the person buying goods rather than the person selling them.)
|
buyer (General opposite role to the seller in a market transaction.)
Collocations
fruit marketer
|local marketer
|street marketer
|farmers’ market marketer
Themes
business
|daily life
|daily_life
Examples
- Each marketer at the farmers’ market pays a small fee for their stall.
- Street marketers lined both sides of the road, selling flowers and fresh vegetables.
- The city now requires every food marketer at the open-air market to have a license.
Learner examples
- Many marketers sell fruit at the town market on Saturday.
- The marketer at the stall gave us a good price.
- Local marketers bring fresh vegetables to the market every morning.
Grammar
Dictionary form
marketer
IPA
GB/mˈɑɹkɪtɚ/
US/mˈɑɹkɪtɚ/
Syllables & stress
mar - keter (2 syllables)
Stress on 1st syllable (mar)
Word forms
Noun
- Base: marketer
- Plural: marketers
Word family
Forms
marketers
noun
Related words
marketable
adjective
marketplace
noun A2
Negative and opposite forms
unmarketable
adjective
Advanced or less common
marketability
noun C1
Expressions
affiliate marketer
1/əfˈɪliɪt mˈɑɹkɪtɚ/
fixed phrase
marketer earning commissions on referrals
A marketer who promotes other companies’ products and gets paid a commission when people buy through their special links.
Examples
- Many bloggers make money as affiliate marketers.
- As an affiliate marketer, she reviews tech gadgets and links to online stores.
content marketer
1/kˈɑntɛnt mˈɑɹkɪtɚ/
fixed phrase
marketer using content strategy
A marketer who creates and shares helpful or interesting content, like blog posts or videos, to bring in customers.
Examples
- As a content marketer, he writes blog posts that answer customer questions.
- Good content marketers focus on teaching, not just selling.
digital marketer
1/dˈɪd͡ʒɪtəl mˈɑɹkɪtɚ/
fixed phrase
marketer focused on online channels
A marketer who uses websites, social media, email, and other online tools to promote products or services.
Examples
- She works as a digital marketer for a global fashion brand.
- Digital marketers need to understand data and social media trends.
email marketer
1/imˈeɪl mˈɑɹkɪtɚ/
fixed phrase
marketer focused on email campaigns
A marketer who plans and sends marketing emails to customers or subscribers.
Examples
- An email marketer must write subject lines that people want to open.
- The company hired an email marketer to improve its newsletter performance.
social media marketer
1/sˈoʊʃəl mˈidiə mˈɑɹkɪtɚ/
fixed phrase
marketer focused on social media
A marketer who uses platforms like Instagram, TikTok, Facebook, or LinkedIn to reach and engage customers.
Examples
- The startup hired a social media marketer to grow its TikTok following.
- Social media marketers often work closely with designers and video editors.