Inglés

personalization

gb/pˌɚsənələzˈeɪʃən/ us/pˌɚsənələzˈeɪʃən/
B2 Inglés
Acepciones
0 acepciones
Sustantivo C1 process
1

customizing for one person

making something fit one person

Patrón de uso: personalization of [something]; [something]'s personalization
Error frecuente:
Learners often confuse personalization (for a particular person) with general customization (choosing options for yourself, not always person-specific).
Sinónimos
customization (Often emphasizes choosing options; personalization emphasizes fit to a specific person.) | tailoring (Highlights careful adjustment to match needs or preferences.) | individualization (More formal; stresses making something suitable for an individual.)
Antónimos
standardization (Making things the same for everyone rather than person-specific.) | genericness (Lack of individual detail or fit.)
Colocaciones
personalization options |product personalization |service personalization |customer personalization |level of personalization |degree of personalization |offer personalization |personalization tool |personalization strategy |limited personalization
Temas
daily_life |business |products_services
Ejemplos
  • The app offers personalization so you can choose your own layout and notifications.
  • Good personalization can make a service feel more helpful and less frustrating.
  • The company is investing in personalization to better serve different customers.
Ejemplos para estudiantes
  • I like the personalization in this app.
  • Personalization makes the service feel better for me.
Sustantivo business C1 process
2

data-based tailoring of content

using data to show people different things

Patrón de uso: personalization based on [data]; personalization for [users/customers]
Error frecuente:
Personalization is sometimes mistaken for privacy settings; it refers to tailoring, not to data protection itself.
Sinónimos
targeting (Usually narrower, often about ads; personalization can cover the whole user experience.) | segmentation (Groups users into categories, while personalization often aims at the individual.)
Antónimos
one-size-fits-all (Same content or experience for everyone.) | broadcasting (Sending the same message to a broad audience without tailoring.)
Colocaciones
algorithmic personalization |data-driven personalization |content personalization |ad personalization |email personalization |website personalization |personalization engine |personalization platform |real-time personalization |personalization metrics
Temas
technology |business |marketing |internet
Ejemplos
  • Streaming services rely on personalization to recommend shows you might like.
  • The website’s personalization is based on your recent searches and purchases.
  • Stronger personalization increased email open rates, but some customers found it intrusive.
Ejemplos para estudiantes
  • This site uses personalization to suggest videos.
  • Personalization changes what I see online.
Sustantivo B2 process
3

adding a name or design

putting your name or photo on something

Patrón de uso: personalization of [an item]; free/premium personalization
Error frecuente:
Learners may use personalization when they mean personal message; a message is usually called an inscription or note.
Sinónimos
monogramming (More specific: adding initials (often in a decorative style).) | engraving (A specific method of adding text to an item, especially metal or glass.)
Antónimos
blank (No name, initials, or personal marking added.) | off-the-shelf (Standard item with no personal additions.)
Colocaciones
name personalization |initials personalization |free personalization |custom personalization |personalization service |personalization fee |engraving and personalization |gift personalization |personalization preview |personalization details
Temas
shopping |gifts |daily_life
Ejemplos
  • The mug comes with free personalization, so you can add a name.
  • We paid extra for personalization on the wedding invitations.
  • Double-check the spelling before you submit the personalization.
Ejemplos para estudiantes
  • I want personalization on this gift.
  • They offered free personalization.
Sustantivo technical C1 state
4

thinking things are about you

believing everything is about you

Patrón de uso: personalization of [events/other people's actions]
Error frecuente:
This sense is different from making something personal (customizing); it refers to a thinking pattern.
Sinónimos
self-blame (Overlaps when personalization involves assuming you caused a negative event.)
Antónimos
objectivity (Interpreting events based on evidence rather than personal assumptions.) | decentering (A therapy concept: seeing thoughts and events without making them about oneself.)
Colocaciones
cognitive distortion of personalization |tendency toward personalization |challenge personalization |reduce personalization |personalization and blame |therapy for personalization |notice personalization |pattern of personalization |automatic personalization |personalization thoughts
Temas
psychology |health |emotions
Ejemplos
  • In therapy, she learned to spot personalization when a coworker seemed distant.
  • Personalization can make neutral events feel like criticism.
  • The counselor helped him challenge his habit of personalization and self-blame.
Ejemplos para estudiantes
  • I try to stop personalization when I feel anxious.
Gramática
Forma de diccionario
personalization
AFI
GB/pˌɚsənələzˈeɪʃən/
US/pˌɚsənələzˈeɪʃən/
Sílabas y acento
per - son - al - iz - a - tion (6 sílabas)
Stress on 4th syllable (iz)
Formas de la palabra
Noun
  • Base: personalization
  • Plural: personalizations
Familia de palabras
Forms
personalizations noun
Core family
person noun A1 personal adjective A2 personalize verb B2 personally adverb B1
Related words
personalized adjective personality noun A2 interpersonal adjective B2
Negative and opposite forms
impersonal adjective B2
Advanced or less common
depersonalize verb depersonalization noun
Expresiones

hyper-personalization

1
/hˈaɪpɚ pˌɚsənələzˈeɪʃən/
fixed phrase business

extremely detailed personalization

very strong personalization

Ejemplos
  • The brand promises hyper-personalization based on live shopping behavior.
  • Some customers find hyper-personalization helpful, while others find it creepy.
  • Hyper-personalization requires careful data governance.

mass personalization

1
/mˈæs pˌɚsənələzˈeɪʃən/
fixed phrase business

personalization for a broad market

personalization for lots of customers

Ejemplos
  • Nike became known for mass personalization of shoes through online design tools.
  • Mass personalization lets customers choose colors without slowing production.
  • The company shifted from custom orders to mass personalization.

personalization at scale

1
/pˌɚsənələzˈeɪʃən ˈæt skˈeɪl/
fixed phrase business

tailoring for many people

personalization for many users

Ejemplos
  • Automation makes personalization at scale possible for global brands.
  • The challenge is personalization at scale without using sensitive data.
  • They invested in new tools to support personalization at scale.

personalization engine

1
/pˌɚsənələzˈeɪʃən ˈɛnd͡ʒən/
fixed phrase technical

system that tailors content

software that personalizes content

Ejemplos
  • The company rebuilt its personalization engine to improve recommendations.
  • A personalization engine can test different layouts for different users.
  • Their personalization engine uses browsing history to rank products.

personalization settings

1
/pˌɚsənələzˈeɪʃən sˈɛtɪŋz/
fixed phrase technical

options controlling tailored experience

settings for personalized features

Ejemplos
  • You can disable targeted ads in your personalization settings.
  • After the update, my personalization settings reset to the default.
  • Check your personalization settings if the recommendations feel off.

personalization token

1
/pˌɚsənələzˈeɪʃən tˈoʊkən/
fixed phrase technical

placeholder for personal details

a placeholder like {first_name}

Ejemplos
  • Add a personalization token so each email starts with the customer’s first name.
  • The personalization token failed, so the email showed {FIRST_NAME}.
  • They use personalization tokens to insert order numbers automatically.

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