Anglais

personalisation

gb/pɚsənəlɪsˈeɪʃən/ us/pɚsənəlɪsˈeɪʃən/
B2 Anglais
Sens
0 sens
Nom C1 process
1

tailoring for an individual

Making something fit one person better.

Schéma d’usage : personalisation of [something] (for [someone])
Erreur fréquente :
Often confused with the US spelling personalization; both are correct, but personalisation is more common in UK English.
Synonymes
customisation (Very close in meaning; often used for products and settings.) | tailoring (Emphasises adapting to a specific person or context.)
Antonymes
standardisation (Making things uniform rather than individual.) | genericness (Being general and not adapted to one person.)
Collocations
offer personalisation |provide personalisation |enable personalisation |personalisation options |personalisation features |personalisation process |personalisation of services |level of personalisation |personalisation for users |highly personalised experience
Thèmes
business |technology |daily_life |services
Exemples
  • The app’s personalisation lets you rearrange the dashboard and choose what you see first.
  • Good personalisation can make a service feel faster and more relevant.
  • We’re testing personalisation of the homepage based on what customers buy.
Exemples pédagogiques
  • I like the personalisation in this app.
  • Personalisation makes the service better for me.
Nom business C1 process
2

data-based targeted user experience

Using data to show you more relevant content.

Schéma d’usage : personalisation based on [data/behaviour]
Erreur fréquente :
Learners sometimes mix this up with privacy settings; personalisation uses data, while privacy controls who can access it.
Synonymes
targeting (Focuses on selecting an audience; less about improving the user experience.) | recommendation personalisation (Specific to suggested items or content.)
Antonymes
non-targeted advertising (Ads shown without using personal data.) | randomisation (Selection not based on user preferences or behaviour.)
Collocations
algorithmic personalisation |data-driven personalisation |content personalisation |ad personalisation |recommendation personalisation |personalisation system |personalisation platform |real-time personalisation |personalisation technology |personalisation strategy
Thèmes
technology |marketing |business |internet
Exemples
  • The site uses personalisation to recommend videos similar to ones you’ve watched.
  • Ad personalisation is limited when you turn off tracking.
  • Brands invest heavily in personalisation to improve conversion rates.
Exemples pédagogiques
  • This website uses personalisation for recommendations.
  • I turned off ad personalisation.
Nom B2 action
3

adding personal details to an item

Adding your name or a message to something.

Schéma d’usage : personalisation of [item] (with [name/message])
Erreur fréquente :
This sense is about adding a personal detail (like engraving), not changing how a service works.
Synonymes
engraving (More specific: cutting letters into a surface.) | monogramming (More specific: adding initials, often on clothing or accessories.)
Antonymes
blank (Left without any added name or message.) | unmarked (Not labelled or personalised.)
Collocations
free personalisation |personalisation included |personalisation fee |name personalisation |personalisation with initials |engraving personalisation |personalisation on gifts |personalisation service |personalisation available |personalisation details
Thèmes
shopping |daily_life |gifts
Exemples
  • The shop offers personalisation with initials on wallets.
  • Please check the spelling before you confirm the personalisation.
  • Because of the personalisation, the mug can’t be returned.
Exemples pédagogiques
  • I chose personalisation with my name.
  • Personalisation makes the gift special.
Nom formal C1 process
4

adapting learning or treatment

Changing teaching or care to fit one person.

Schéma d’usage : personalisation of [learning/treatment/care]
Erreur fréquente :
Not the same as personal attention; it can be done through plans, tools, or systems, not only face-to-face.
Synonymes
individualisation (Common in education/health; stresses focusing on the individual.) | tailored care (Emphasises healthcare and support services.)
Antonymes
one-size-fits-all approach (Same method or plan applied to everyone.) | standard treatment (Typical protocol without adapting to the individual.)
Collocations
personalisation of learning |personalisation in education |curriculum personalisation |personalisation of care |personalisation of treatment |personalisation plan |personalisation approach |need for personalisation |personalisation in healthcare |personalisation programme
Thèmes
education |health |work
Exemples
  • The school is investing in personalisation of learning through adaptive software.
  • Personalisation of care can help patients manage long-term conditions more effectively.
  • The policy aims to increase personalisation in adult social care.
Exemples pédagogiques
  • Personalisation helps students learn better.
  • The doctor suggested more personalisation of my treatment.
Grammaire
Forme canonique
personalisation
API
GB/pɚsənəlɪsˈeɪʃən/
US/pɚsənəlɪsˈeɪʃən/
Syllabes et accentuation
per - son - al - isa - tion (5 syllabes)
Stress on 4th syllable (isa)
Formes du mot
Noun
  • Base: personalisation
  • Plural: personalisations
Famille de mots
Forms
personalisations noun
Core family
person noun A1 personal adjective A2 personally adverb B1 personalise verb B2 personalised adjective
Related words
personality noun A2 personalization noun C1
Negative and opposite forms
impersonal adjective B2 impersonally adverb C1
Advanced or less common
depersonalise verb depersonalisation noun
Expressions

data-driven personalisation

1
/dˈætə dɹˈɪvən pɚsənəlɪsˈeɪʃən/
fixed phrase business

personalisation based on data

Personalisation based on user data.

Exemples
  • Data-driven personalisation improved the click-through rate of the campaign.
  • The team is debating how much data-driven personalisation is appropriate.

mass personalisation

1
/mˈæs pɚsənəlɪsˈeɪʃən/
fixed phrase business

personalisation for many people

Personalisation for lots of people at once.

Exemples
  • Streaming services rely on mass personalisation to keep viewers engaged.
  • The retailer built a system for mass personalisation of email offers.

one-to-one personalisation

1
/wˈʌn tə wˈʌn pɚsənəlɪsˈeɪʃən/
fixed phrase business

personalisation for one person

Personalisation made for one person.

Exemples
  • The goal is one-to-one personalisation, not just broad audience segments.
  • With enough data, the platform can support one-to-one personalisation.

personalisation at scale

1
/pɚsənəlɪsˈeɪʃən ˈæt skˈeɪl/
fixed phrase business

personalisation for many users

Personalisation for many people efficiently.

Exemples
  • Automation makes personalisation at scale possible for small teams.
  • The challenge is maintaining quality while delivering personalisation at scale.

personalisation engine

1
/pɚsənəlɪsˈeɪʃən ˈɛnd͡ʒən/
fixed phrase technical

software that personalises content

Software that chooses content for each user.

Exemples
  • The company replaced its personalisation engine to improve recommendations.
  • A good personalisation engine needs clean, reliable data.

personalisation settings

1
/pɚsənəlɪsˈeɪʃən sˈɛtɪŋz/
fixed phrase

controls for personalisation

Settings that control personalised features.

Exemples
  • You can turn off ad personalisation in the personalisation settings.
  • After the update, my personalisation settings reset to default.

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