influencer
gb/ɪnflˈunsɚ/ us/ɪnflˈunsɚ/
B2
Inglês
~ 13300
Aceções
0 aceções
Nome
B2
entity
1
Online figure who shapes followers
A person on social media who has many followers and can change what they think, like, or buy, often by working with brands.
Padrão de uso:
[someone] works with [an influencer] to promote [something]
Erro comum:
Learners sometimes confuse “influencer” (a person) with “influence” (the power to affect someone or something). For example, they may say *“He has a big influencer”* when they mean *“He has a lot of influence.” Another mistake is using “influencer” as a verb, e.g. *“She influencers people”* instead of *“She influences people.”*
Sinónimos
content creator (Focuses more on making online content; not all content creators influence buying choices as strongly.)
|
online personality (More general; highlights being well-known online, without always implying commercial influence.)
|
tastemaker (More stylish and semi-formal; suggests setting trends, not necessarily through social media only.)
Antónimos
follower (Describes someone who is influenced rather than the person doing the influencing.)
|
unknown (A person without public visibility or impact on others’ choices.)
Colocações
social media influencer
|online influencer
|beauty influencer
|fitness influencer
|work with influencers
|become an influencer
Temas
internet
|business
|media
|culture
|technology
|communication
Exemplos
- The brand hired a popular influencer to promote its new skincare line on Instagram.
- As a travel influencer, she is paid to post photos from hotels and resorts around the world.
- Many companies now prefer to work with micro-influencers instead of one big celebrity influencer.
- He built his career as a tech influencer by reviewing the latest gadgets on YouTube.
Exemplos para aprendentes
- The company pays an influencer to talk about their shoes.
- She wants to be a fashion influencer on TikTok.
- Brands send free products to the influencer for a review.
- He follows many food influencers to get new recipe ideas.
Nome
formal
C1
entity
2
Person who strongly shapes decisions
A person or group that has strong power to change what others think or decide in a special area like business or politics.
Padrão de uso:
[someone] is an influencer in [a field]
Erro comum:
Learners may think “influencer” always means a person on social media. In business or news articles, it can also mean any person or group that strongly affects decisions, even if they are not active online.
Sinónimos
influential figure (Very close in meaning; slightly more formal and general, with no marketing flavor.)
|
power broker (Often used in political or business contexts for someone who can indirectly control important decisions.)
|
opinion leader (Marketing and sociology term; stresses being a trusted source whose views guide others.)
Antónimos
outsider (Someone without real power or voice in the group or field.)
|
bystander (A person who is present but has no active role in decisions or outcomes.)
Colocações
key influencers
|industry influencers
|political influencers
|identify influencers
|reach influencers
|engage influencers
Temas
business
|politics
|society
|communication
Exemplos
- The report recommends building relationships with key influencers in the healthcare sector.
- Local community influencers played a crucial role in shaping public opinion on the new housing project.
- Within the tech industry, a handful of early adopters act as powerful influencers of purchasing decisions.
- Political influencers outside the party structure can still have a major impact on election results.
Exemplos para aprendentes
- He is an important influencer in the music business.
- The company invites industry influencers to its yearly event.
- Teachers can be strong influencers of young people’s choices.
- They spoke with local influencers before starting the project.
Gramática
Forma de dicionário
influencer
IPA
GB/ɪnflˈunsɚ/
US/ɪnflˈunsɚ/
Sílabas e acento
in - flu - en - cer (4 sílabas)
Stress on 2nd syllable (flu)
Formas da palavra
Noun
- Base: influencer
- Plural: influencers
Família de palavras
Forms
influencers
noun
Core family
influence
noun B1
influential
adjective B2
Advanced or less common
influentially
adverb
Expressões
beauty influencer
1/bjˈuti ɪnflˈunsɚ/
fixed phrase
Influencer focused on beauty products
An influencer who talks about makeup, skincare, and other beauty products and often shows how to use them.
Exemplos
- The brand sent its new lipstick collection to several top beauty influencers.
- She works as a beauty influencer and posts daily makeup tutorials.
- Many teenagers trust beauty influencers more than traditional ads.
brand influencer
1/bɹˈænd ɪnflˈunsɚ/
fixed phrase
technical
Influencer closely tied to a brand
An influencer who works closely with one brand for a long time and often shows and supports that brand’s products.
Exemplos
- As a brand influencer, she appears in the company’s ads and social media content.
- They signed him as a brand influencer for their new line of sportswear.
- Brand influencers usually have long-term contracts and clear rules about what they post.
fashion influencer
1/fˈæʃən ɪnflˈunsɚ/
fixed phrase
Influencer focused on fashion
An influencer who shows clothes, shoes, and style ideas and helps followers decide what to wear or buy.
Exemplos
- The fashion influencer was invited to sit in the front row at the runway show.
- She started as a blogger and later became a well-known fashion influencer on Instagram.
- Brands often send free outfits to fashion influencers for exposure.
fitness influencer
1/fˈɪtnəs ɪnflˈunsɚ/
fixed phrase
Influencer focused on fitness
An influencer who shares workout videos, health tips, and fitness products with followers.
Exemplos
- The fitness influencer posts daily workout plans on her channel.
- Many fitness influencers sell their own training programs and diet plans.
- He became a fitness influencer after transforming his body and sharing the journey online.
influencer culture
1/ɪnflˈunsɚ kˈʌlt͡ʃɚ/
fixed phrase
Lifestyle and norms of influencers
The way of life, values, and habits that grow around influencers and people who want to be like them.
Exemplos
- The documentary takes a critical look at influencer culture and its impact on teenagers.
- Influencer culture often promotes a very polished and unrealistic image of everyday life.
- Some people find influencer culture inspiring, while others see it as shallow and fake.
influencer marketing
1/ɪnflˈunsɚ mˈɑɹkɪtɪŋ/
fixed phrase
technical
Marketing that uses influencers
A way of marketing where brands pay or reward influencers to show or talk about their products to followers.
Exemplos
- Influencer marketing has become a key part of many brands’ digital strategies.
- Small companies often use influencer marketing because it can reach very specific groups of people.
- They hired an agency that specializes in influencer marketing on TikTok and Instagram.
macro-influencer
1/mˈækɹoʊ ɪnflˈunsɚ/
fixed phrase
technical
Influencer with large broad audience
An influencer who has a very large number of followers and can reach many different types of people.
Exemplos
- The brand chose a macro-influencer to give the campaign wide reach.
- Macro-influencers charge higher fees but can promote products to millions of followers.
- Compared to micro-influencers, macro-influencers often have less personal contact with individual fans.
micro-influencer
1/mˈaɪkɹoʊ ɪnflˈunsɚ/
fixed phrase
technical
Influencer with smaller niche audience
An influencer who does not have a huge number of followers, but has a smaller group of followers who listen very closely and react a lot.
Exemplos
- Many brands see better results working with several micro-influencers instead of one big celebrity.
- Micro-influencers often have stronger personal relationships with their followers.
- The campaign focused on micro-influencers with 10,000 to 50,000 followers in each city.
social media influencer
1/sˈoʊʃəl mˈidiə ɪnflˈunsɚ/
fixed phrase
Influencer active on social media
A person who uses social media sites like Instagram, TikTok, or YouTube to reach many people and change what they think, like, or buy.
Exemplos
- The company is looking for a social media influencer to launch its new drink.
- She became a social media influencer after one of her dance videos went viral.
- Social media influencers often earn money through sponsored posts and brand deals.
travel influencer
1/tɹˈævəl ɪnflˈunsɚ/
fixed phrase
Influencer focused on travel
An influencer who travels to many places and posts photos, videos, and tips about trips, hotels, and tourism.
Exemplos
- The hotel invited several travel influencers for a free weekend stay.
- Being a travel influencer looks glamorous, but it involves a lot of work and planning.
- Travel influencers often partner with airlines and tourism boards for campaigns.