Inglês

marketability

gb/mˌɑɹkɪtəbˈɪlɪti/ us/mˌɑɹkɪtəbˈɪlɪti/
C1 Inglês
Aceções
0 aceções
Nome business C1 property
1

likelihood something will sell well

how easy it is to sell something

Padrão de uso: the marketability of [something]
Erro comum:
Often confused with marketing (the activity of promoting something); marketability is the quality of being easy to sell.
Sinónimos
sellability (more informal; focuses on ease of selling.) | salability (more formal; common in business writing.) | appeal (broader; can include attractiveness beyond buying.)
Antónimos
unsellability (direct opposite: hard or impossible to sell.) | unattractiveness (lack of appeal to potential buyers.)
Colocações
improve marketability |increase marketability |enhance marketability |marketability of a product |marketability of a service |marketability of a brand |marketability of an idea |commercial marketability |mass-market marketability |global marketability
Temas
business |marketing |commerce
Exemplos
  • The redesign improved the marketability of the app by making it easier to use.
  • They changed the packaging to boost the product’s marketability in supermarkets.
  • High shipping costs can reduce the marketability of goods sold overseas.
Exemplos para aprendentes
  • Better photos increased the marketability of the house.
  • Price affects a product’s marketability.
Nome business C1 property
2

attractiveness as a job candidate

how attractive someone is to employers

Padrão de uso: [someone]'s marketability (to [employers])
Erro comum:
Learners may say *marketingability* by mistake; the correct word is marketability.
Sinónimos
employability (emphasizes ability to get and keep a job, not just attractiveness.) | job prospects (focuses on likely opportunities rather than personal qualities.)
Antónimos
unemployability (lack of suitability or attractiveness for employment.)
Colocações
increase your marketability |improve your marketability |enhance your marketability |marketability to employers |graduate marketability |professional marketability |marketability of your skills |marketability in the job market |marketability after graduation |marketability with recruiters
Temas
work |education |business
Exemplos
  • She took a data analytics course to increase her marketability to employers.
  • Internships can significantly improve a graduate’s marketability.
  • Fluency in a second language added to his marketability in international roles.
Exemplos para aprendentes
  • This certificate improves my marketability.
  • Work experience increases your marketability.
Gramática
Forma de dicionário
marketability
IPA
GB/mˌɑɹkɪtəbˈɪlɪti/
US/mˌɑɹkɪtəbˈɪlɪti/
Sílabas e acento
mar - ket - ab - il - ity (5 sílabas)
Stress on 4th syllable (il)
Formas da palavra
Noun
  • Base: marketability
  • Plural: marketability
Família de palavras
Core family
market noun A1 marketing noun B1 marketable adjective
Related words
marketer noun B1 marketplace noun A2
Negative and opposite forms
unmarketable adjective
Expressões

marketability analysis

1
/mˌɑɹkɪtəbˈɪlɪti ænˈælɪsɪs/
fixed phrase business

evaluation of how sellable something is

an analysis of whether something will sell well

Exemplos
  • Their marketability analysis focused on price sensitivity and competitor features.
  • We need a quick marketability analysis before we commit to manufacturing.
  • The report included a marketability analysis for each proposed location.

marketability assessment

1
/mˌɑɹkɪtəbˈɪlɪti əsˈɛsmənt/
fixed phrase business

review of sales or hiring appeal

an evaluation of how easy something is to sell (or how attractive someone is to employers)

Exemplos
  • The firm provided a marketability assessment of the startup’s new product line.
  • As part of career coaching, he completed a marketability assessment based on his skills and experience.
  • The lender requested a marketability assessment before approving the project.

marketability study

1
/mˌɑɹkɪtəbˈɪlɪti stˈʌdi/
fixed phrase business

research on sales potential

a study to see if something will sell well

Exemplos
  • Before building the new hotel, the company conducted a marketability study of the area.
  • The publisher ordered a marketability study to estimate demand for the new textbook.
  • A marketability study suggested the product would do better online than in stores.

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