publicity
gb/pəblˈɪsɪti/ us/pəblˈɪsɪti/
B2
Inglês
~ 8800
Aceções
0 aceções
Nome
B2
state
1
attention from media and public
The attention that newspapers, TV, social media, and many people give to a person, product, or event.
Padrão de uso:
publicity for [someone/something]
Erro comum:
Learners often confuse "publicity" with "advertisement" or "commercial". "Publicity" is the general attention and coverage something gets, which can be good or bad and is often not directly paid for. An "advertisement" or "ad" is a specific, paid message that tries to sell something. Also, "publicity" is almost always uncountable, so we usually do not say *"publicities"*.
Sinónimos
exposure (Often used in business or media to mean being seen or noticed by many people, especially in a positive or neutral way.)
Antónimos
obscurity (Describes the state of not being known or noticed by the public.)
Colocações
get publicity
|attract publicity
|media publicity
|good publicity
|bad publicity
|negative publicity
Temas
media
|business
|culture
|communication
|core_vocabulary
Exemplos
- The scandal brought a lot of negative publicity to the company.
- Her new book received huge publicity after it won the prize.
- The charity used the concert to gain publicity for its work with homeless people.
- The film got very little publicity and was quickly forgotten.
- They hired a PR agency to help manage the publicity around the product launch.
Exemplos para aprendentes
- The singer got a lot of publicity after the TV show.
- The photos gave the small restaurant free publicity.
- The team needs more publicity if they want new fans.
- The accident created bad publicity for the airline.
Nome
C1
action
2
organized promotion for something
Planned work, messages, and events that try to make many people know about and like a product, event, or person.
Padrão de uso:
the publicity for [something]
Erro comum:
Learners sometimes use "publicity" when they really mean a single piece of advertising, saying things like *"I saw a publicity on TV"*. In this sense, "publicity" is an uncountable noun that refers to the whole set of promotional efforts. Say "I saw an ad on TV" or "I saw some publicity for the show on TV."
Sinónimos
promotion (Very close in meaning, but can sound slightly more business-focused; often used for marketing in general, not just media attention.)
Antónimos
neglect (Suggests not giving something the attention or promotion it needs.)
Colocações
publicity campaign
|publicity drive
|publicity department
|publicity material
|handle the publicity
|publicity budget
Temas
business
|media
|marketing
|communication
Exemplos
- The publisher is planning a big publicity campaign for the novel.
- Her job is to manage all the publicity for the fashion brand.
- The product failed partly because there was almost no publicity behind it.
- They spent more on publicity than on developing the app itself.
- The band will go on a publicity tour to support the new album.
Exemplos para aprendentes
- The movie had a huge publicity campaign.
- Our company does not have money for a big publicity budget.
- The agency takes care of the publicity for the festival.
- The new phone did well because of strong publicity.
Nome
formal
C1
state
3
state of being publicly open
The state that information or actions are open for everyone to see, and not kept secret, usually in formal or legal situations.
Padrão de uso:
the publicity of [process/proceedings]
Sinónimos
openness (General word for being open and not secret; "publicity" here is more formal and often legal.)
Antónimos
secrecy (Refers to keeping information or actions hidden from the public.)
Colocações
the principle of publicity
|publicity of the proceedings
|publicity of trials
Temas
law
|government
|politics
|core_vocabulary
Exemplos
- The constitution guarantees the publicity of court proceedings.
- Some negotiations must be held without full publicity to protect national security.
- They argued that the publicity of the hearings was essential for public trust.
Exemplos para aprendentes
- The law asks for the publicity of these meetings.
- Some cases are too sensitive for full publicity.
- The judge believed that publicity of the trial was important.
Gramática
Forma de dicionário
publicity
IPA
GB/pəblˈɪsɪti/
US/pəblˈɪsɪti/
Sílabas e acento
pub - li - city (3 sílabas)
Stress on 2nd syllable (li)
Formas da palavra
Noun
- Base: publicity
- Plural: publicity
Família de palavras
Expressões
any publicity is good publicity
1/ˈɛni pəblˈɪsɪti ˈɪz ɡˈʊd pəblˈɪsɪti/
idiom
belief that all attention is useful
A saying that means even bad or negative attention can still help, because more people hear about you or your product.
Exemplos
- He shrugged off the scandal, saying that any publicity is good publicity.
- Some marketers believe that any publicity is good publicity, but others strongly disagree.
bad publicity
1/bˈæd pəblˈɪsɪti/
fixed phrase
public attention that hurts image
Public attention that makes a person, product, or company look bad.
Exemplos
- The recall created a lot of bad publicity for the car maker.
- They are trying to limit the bad publicity from the leaked emails.
free publicity
1/fɹˈi pəblˈɪsɪti/
fixed phrase
publicity you do not pay for
Public attention that you do not pay for, for example when newspapers write about you without charging money.
Exemplos
- The viral video gave the small café lots of free publicity.
- Being mentioned in that podcast is free publicity we can't buy.
generate publicity
1/d͡ʒˈɛnɚˌeɪt pəblˈɪsɪti/
fixed phrase
create public and media attention
To make people and the media start talking and writing about something.
Exemplos
- The shocking ad was designed to generate publicity.
- The event is expected to generate a lot of publicity for the new brand.
good publicity
1/ɡˈʊd pəblˈɪsɪti/
fixed phrase
public attention that helps image
Public attention that makes a person, product, or company look good.
Exemplos
- Winning the award was great good publicity for the startup.
- The charity run gave the brand some much-needed good publicity.
negative publicity
1/nˈɛɡɪtɪv pəblˈɪsɪti/
fixed phrase
critical attention from the public
Public attention that talks about problems or mistakes and hurts the image of something or someone.
Exemplos
- The company is still dealing with negative publicity after the data breach.
- They hope the apology will reduce the negative publicity.
publicity campaign
1/pəblˈɪsɪti kæmpˈeɪn/
fixed phrase
organized effort to gain publicity
A planned set of actions and messages to get a lot of public attention for something over a period of time.
Exemplos
- The government launched a publicity campaign to promote vaccination.
- Their new publicity campaign targets young customers on social media.
publicity tour
1/pəblˈɪsɪti tˈʊɹ/
fixed phrase
trip for promotional appearances
A trip where a famous person travels to many places to talk about and promote a new film, book, product, or project.
Exemplos
- The actor is on a worldwide publicity tour for his new movie.
- She spent two weeks doing a publicity tour to support the album.
publicity hound
1/pəblˈɪsɪti hˈaʊnd/
idiom
informal
person who loves publicity
A person who always wants to be in the news and tries very hard to get attention from the media.
Exemplos
- Some voters see the candidate as more of a publicity hound than a serious leader.
- Some critics say the politician is just a publicity hound.
- Critics called the influencer a shameless publicity hound.
- She became known as a publicity hound who would do anything to be on camera.
- He’s such a publicity hound that he never turns down an interview.
publicity stunt
1/pəblˈɪsɪti stˈʌnt/
fixed phrase
attention-getting act for publicity
An unusual or shocking action that is done mainly to get a lot of attention from the media and the public.
Exemplos
- Many people thought his sudden resignation was just a publicity stunt.
- Many people saw the sudden engagement as a publicity stunt to boost the show's ratings.
- The company released the strange video as a publicity stunt before the product launch.
- The company's free-gift offer was criticized as a publicity stunt with little real benefit.
- Critics called the extreme diet a dangerous publicity stunt.
- Some voters felt the surprise visit to the hospital was just a political publicity stunt.