personalization
gb/pˌɚsənələzˈeɪʃən/ us/pˌɚsənələzˈeɪʃən/
B2
Английский
Значения
0 значений
Существительное
C1
process
1
customizing for one person
making something fit one person
Модель употребления:
personalization of [something]; [something]'s personalization
Частая ошибка:
Learners often confuse personalization (for a particular person) with general customization (choosing options for yourself, not always person-specific).
Синонимы
customization (Often emphasizes choosing options; personalization emphasizes fit to a specific person.)
|
tailoring (Highlights careful adjustment to match needs or preferences.)
|
individualization (More formal; stresses making something suitable for an individual.)
Антонимы
standardization (Making things the same for everyone rather than person-specific.)
|
genericness (Lack of individual detail or fit.)
Коллокации
personalization options
|product personalization
|service personalization
|customer personalization
|level of personalization
|degree of personalization
|offer personalization
|personalization tool
|personalization strategy
|limited personalization
Темы
daily_life
|business
|products_services
Примеры
- The app offers personalization so you can choose your own layout and notifications.
- Good personalization can make a service feel more helpful and less frustrating.
- The company is investing in personalization to better serve different customers.
Примеры для изучающих
- I like the personalization in this app.
- Personalization makes the service feel better for me.
Существительное
business
C1
process
2
data-based tailoring of content
using data to show people different things
Модель употребления:
personalization based on [data]; personalization for [users/customers]
Частая ошибка:
Personalization is sometimes mistaken for privacy settings; it refers to tailoring, not to data protection itself.
Синонимы
targeting (Usually narrower, often about ads; personalization can cover the whole user experience.)
|
segmentation (Groups users into categories, while personalization often aims at the individual.)
Антонимы
one-size-fits-all (Same content or experience for everyone.)
|
broadcasting (Sending the same message to a broad audience without tailoring.)
Коллокации
algorithmic personalization
|data-driven personalization
|content personalization
|ad personalization
|email personalization
|website personalization
|personalization engine
|personalization platform
|real-time personalization
|personalization metrics
Темы
technology
|business
|marketing
|internet
Примеры
- Streaming services rely on personalization to recommend shows you might like.
- The website’s personalization is based on your recent searches and purchases.
- Stronger personalization increased email open rates, but some customers found it intrusive.
Примеры для изучающих
- This site uses personalization to suggest videos.
- Personalization changes what I see online.
Существительное
B2
process
3
adding a name or design
putting your name or photo on something
Модель употребления:
personalization of [an item]; free/premium personalization
Частая ошибка:
Learners may use personalization when they mean personal message; a message is usually called an inscription or note.
Синонимы
monogramming (More specific: adding initials (often in a decorative style).)
|
engraving (A specific method of adding text to an item, especially metal or glass.)
Антонимы
blank (No name, initials, or personal marking added.)
|
off-the-shelf (Standard item with no personal additions.)
Коллокации
name personalization
|initials personalization
|free personalization
|custom personalization
|personalization service
|personalization fee
|engraving and personalization
|gift personalization
|personalization preview
|personalization details
Темы
shopping
|gifts
|daily_life
Примеры
- The mug comes with free personalization, so you can add a name.
- We paid extra for personalization on the wedding invitations.
- Double-check the spelling before you submit the personalization.
Примеры для изучающих
- I want personalization on this gift.
- They offered free personalization.
Существительное
technical
C1
state
4
thinking things are about you
believing everything is about you
Модель употребления:
personalization of [events/other people's actions]
Частая ошибка:
This sense is different from making something personal (customizing); it refers to a thinking pattern.
Синонимы
self-blame (Overlaps when personalization involves assuming you caused a negative event.)
Антонимы
objectivity (Interpreting events based on evidence rather than personal assumptions.)
|
decentering (A therapy concept: seeing thoughts and events without making them about oneself.)
Коллокации
cognitive distortion of personalization
|tendency toward personalization
|challenge personalization
|reduce personalization
|personalization and blame
|therapy for personalization
|notice personalization
|pattern of personalization
|automatic personalization
|personalization thoughts
Темы
psychology
|health
|emotions
Примеры
- In therapy, she learned to spot personalization when a coworker seemed distant.
- Personalization can make neutral events feel like criticism.
- The counselor helped him challenge his habit of personalization and self-blame.
Примеры для изучающих
- I try to stop personalization when I feel anxious.
Грамматика
Словарная форма
personalization
IPA
GB/pˌɚsənələzˈeɪʃən/
US/pˌɚsənələzˈeɪʃən/
Слоги и ударение
per - son - al - iz - a - tion (6 слогов)
Stress on 4th syllable (iz)
Формы слова
Noun
- Base: personalization
- Plural: personalizations
Родственные слова
Forms
personalizations
noun
Core family
Related words
Negative and opposite forms
impersonal
adjective B2
Advanced or less common
depersonalize
verb
depersonalization
noun
Выражения
hyper-personalization
1/hˈaɪpɚ pˌɚsənələzˈeɪʃən/
fixed phrase
business
extremely detailed personalization
very strong personalization
Примеры
- The brand promises hyper-personalization based on live shopping behavior.
- Some customers find hyper-personalization helpful, while others find it creepy.
- Hyper-personalization requires careful data governance.
mass personalization
1/mˈæs pˌɚsənələzˈeɪʃən/
fixed phrase
business
personalization for a broad market
personalization for lots of customers
Примеры
- Nike became known for mass personalization of shoes through online design tools.
- Mass personalization lets customers choose colors without slowing production.
- The company shifted from custom orders to mass personalization.
personalization at scale
1/pˌɚsənələzˈeɪʃən ˈæt skˈeɪl/
fixed phrase
business
tailoring for many people
personalization for many users
Примеры
- Automation makes personalization at scale possible for global brands.
- The challenge is personalization at scale without using sensitive data.
- They invested in new tools to support personalization at scale.
personalization engine
1/pˌɚsənələzˈeɪʃən ˈɛnd͡ʒən/
fixed phrase
technical
system that tailors content
software that personalizes content
Примеры
- The company rebuilt its personalization engine to improve recommendations.
- A personalization engine can test different layouts for different users.
- Their personalization engine uses browsing history to rank products.
personalization settings
1/pˌɚsənələzˈeɪʃən sˈɛtɪŋz/
fixed phrase
technical
options controlling tailored experience
settings for personalized features
Примеры
- You can disable targeted ads in your personalization settings.
- After the update, my personalization settings reset to the default.
- Check your personalization settings if the recommendations feel off.
personalization token
1/pˌɚsənələzˈeɪʃən tˈoʊkən/
fixed phrase
technical
placeholder for personal details
a placeholder like {first_name}
Примеры
- Add a personalization token so each email starts with the customer’s first name.
- The personalization token failed, so the email showed {FIRST_NAME}.
- They use personalization tokens to insert order numbers automatically.