promo
gb/pɹˈoʊmoʊ/ us/pɹˈoʊmoʊ/
B2
English
~ 8400
ajánló, promó, reklámspot, akció, promóció, promóciós, népszerűsítő, reklámcélú, promóciós példány, promólemez
NOUN
B2
1
Usage pattern:
a promo for [something]
Did you see the new promo for the final season?
Láttad az új ajánlót a befejező évadhoz?
The channel keeps showing the same promo every commercial break.
A csatorna minden reklámszünetben ugyanazt az ajánlót adja le.
They released a short promo on social media to build excitement.
The promo makes the movie look a lot funnier than it really is.
We need a thirty‑second promo to run before the evening news.
Learner examples
I watched a promo for the new show online.
Megnéztem az interneten az új műsor ajánlóját.
The promo was only thirty seconds long.
Az ajánló mindössze harminc másodperces volt.
They made a promo to tell people about the concert.
This promo makes the game look very exciting.
The TV station plays that promo many times a day.
Common mistake:
Learners sometimes confuse 'promo' with 'promotion' in the sense of getting a higher position at work (job promotion). In this sense, 'promo' is about advertising something, not about a career change.
Meaning
Short advertisement or teaser
Collocations
TV promo
|movie promo
|promo video
|promo clip
|teaser promo
|new promo
Synonyms
ad (More general and slightly more common word for any advertisement in any medium.)
|
trailer (Specifically an advertisement for a movie or TV show, usually longer and more detailed than a typical promo.)
Antonyms
full episode (Refers to the complete show or content itself, not a short advertisement for it.)
Themes
media
|business
|marketing
|communication
|arts_entertainment
Definition
A short ad, usually a video or audio clip, that tries to make people interested in a product, event, TV show, movie, or other thing.
A short advertisement, especially a brief video, audio clip, or graphic used to attract attention to a product, event, TV show, movie, or other content.
NOUN
B2
INFORMAL
2
Usage pattern:
to run a promo on [something]
We're running a summer promo on all our skincare products.
Nyári akciót tartunk az összes bőrápolási termékünkre.
The app is doing a limited‑time promo for new users.
Az alkalmazás korlátozott ideig tartó akciót kínál az új felhasználóknak.
That restaurant had a buy‑one‑get‑one‑free promo last week.
The bank launched a promo to attract first‑time credit card customers.
Sign up today to take advantage of our holiday promo.
Learner examples
The store has a weekend promo on shoes.
A boltban hétvégi akció van a cipőkre.
They are doing a promo: buy two and get one free.
Akciót tartanak: kettőt fizetsz, a harmadikat ingyen kapod.
I only bought it because there was a big promo.
Our gym is running a promo for new members.
This promo ends on Friday, so we must be quick.
Common mistake:
Learners may think 'promo' here means a job promotion. In business or shopping contexts, 'promo' usually refers to discounts or special offers, not to getting a higher position at work.
Meaning
Sales promotion or special offer
Collocations
run a promo
|holiday promo
|launch promo
|special promo
|promo offer
|online promo
Synonyms
promotion (More formal and standard term; used in both everyday and professional marketing language.)
|
sale (Focuses on lowered prices; does not always include the broader marketing activity around the offer.)
Antonyms
regular price (Describes the normal cost of a product without any promo or discount.)
Themes
business
|marketing
|shopping
|finance
Definition
A special plan or event used to sell more things, often with lower prices or extra benefits for a short time.
A marketing activity or campaign, often short-term, designed to increase sales or awareness of a product or service, especially one involving special prices, discounts, or deals.
C1
3
Usage pattern:
promo [noun]
The band is going on a promo tour across Europe.
A zenekar promóciós turnéra indul Európa-szerte.
We need some new promo photos for the website.
Szükségünk van néhány új promóciós fotóra a weboldalhoz.
She spent the afternoon at a promo event for the new phone.
They shot a promo video in the city center.
The company printed thousands of promo flyers for the festival.
Learner examples
They made a promo video for the new app.
Promóciós videót készítettek az új alkalmazáshoz.
He is handing out promo flyers on the street.
Promóciós szórólapokat osztogat az utcán.
The singer did a promo tour in Asia.
We took promo photos for our online shop.
The promo event was full of free food and music.
Common mistake:
Learners sometimes write *'promotion video'* instead of the more natural 'promo video' or 'promotional video'. 'Promo' is common in speech and informal writing; 'promotional' is more formal.
Meaning
Related to advertising or promotion
Collocations
promo event
|promo tour
|promo photos
|promo shoot
|promo materials
|promo campaign
Synonyms
promotional (More formal and common in written business or marketing English; 'promo' sounds shorter and more casual.)
Antonyms
non-commercial (Describes things not intended to sell or promote products or services.)
Themes
business
|media
|marketing
|communication
Definition
Describes something made to advertise or sell a product, service, or person.
Describes something that is used for advertising or promotion, such as materials, events, or activities designed to attract attention to a product, service, or person.
NOUN
C2
TECHNICAL
4
Usage pattern:
a promo of [a song / an album / a game]
The label sent out promos to radio stations last month.
A lemezkiadó múlt hónapban promóciós példányokat küldött a rádióállomásoknak.
He got a club promo of the track before it was officially released.
Még a hivatalos megjelenés előtt megkapta a szám kluboknak szánt promóciós példányát.
Music bloggers often receive digital promos from independent artists.
DJs love getting exclusive promos they can play before anyone else.
Reviewers were given a promo copy of the game under strict embargo.
Learner examples
The DJ played a promo that is not in stores yet.
A DJ egy olyan promót játszott le, amely még nem kapható a boltokban.
She received a promo of the new album for her blog.
A blogjához kapott egy promóciós példányt az új albumból.
Only a few people got a promo before the movie came out.
The company sent promos to game reviewers.
He likes to play rare promos in his sets.
Meaning
Promotional advance copy of media
Collocations
DJ promo
|radio promo
|exclusive promo
|advance promo
|promo copy
|club promo
Synonyms
advance copy (General term; not limited to promotional use, but often used in publishing and media industries.)
Themes
media
|music
|business
|arts_entertainment
|communication
Definition
A free early copy of music, a movie, a game, or similar media that is sent to special people so they can help promote it.
A free or early copy of a song, album, movie, game, or similar media that is given to journalists, DJs, influencers, or industry professionals to promote it before or during its official release.
Grammar
Dictionary form
promo
IPA
GB/pɹˈoʊmoʊ/
US/pɹˈoʊmoʊ/
Syllables & stress
promo (1 syllable)
Stress on 1st syllable (promo)
Word forms
Adjective
- Base: promo
- Comparative: promoer
- Superlative: promoest
Noun
- Base: promo
- Plural: promos
Word family
Expressions
promo code
1/pɹˈoʊmoʊ kˈoʊd/
fixed phrase
Discount code for a purchase
A short word or number you type or show when you buy something to get a discount or special offer.
Examples
- If you enter this promo code at checkout, you’ll get 15% off.
- I forgot to use the promo code, so I paid full price.
- You can usually find a promo code for that website with a quick search.
run a promo
1/ɹˈʌn ə pɹˈoʊmoʊ/
fixed phrase
Operate a sales promotion
For a company or store to have a special offer or discount for a short time.
Examples
- The supermarket is running a promo on fresh fruit this week.
- We usually run a promo every year around the holidays.
- They decided to run a promo to attract more new customers.