English

advertise

gb/ˈædvɚtˌaɪz/ us/ˈædvɚtˌaɪz/
B1 English
~ 1000
Senses
0 senses
Verb B1 action
1

Promote something to the public

To tell many people about a product, service, or event so they will want it.

Usage pattern: to advertise [a product/service/event]
Common mistake:
Learners sometimes confuse 'advertise' with 'advise'. 'Advertise' means to promote; 'advise' means to give advice.
Synonyms
promote (Often broader, can include non-commercial contexts such as promoting ideas or causes.)
Antonyms
conceal (To keep something hidden rather than making it known to the public.)
Collocations
advertise online |advertise widely |advertise a product |advertise on television |advertise in a magazine
Themes
business |media |marketing |communication
Examples
  • The company plans to advertise its new smartphone on social media.
  • They advertised the concert on the radio for weeks.
  • Local shops often advertise in the community newspaper.
  • We need to advertise our services more effectively.
  • The festival was advertised all over town.
Learner examples
  • The store will advertise a big sale.
  • They advertise their food on TV.
  • He wants to advertise his new app.
  • We advertise the event online.
Verb B1 action
2

Make something publicly known

To tell many people about something so they know about it.

Usage pattern: to advertise [something]
Common mistake:
Learners may think 'advertise' always involves selling something; here it can be about sharing information or requests.
Synonyms
announce (More formal and often used for official statements; may not involve persuasion.)
Antonyms
hide (To keep information from being seen or known.)
Collocations
advertise for help |advertise an opening |advertise a position
Themes
communication |publicity |core_vocabulary
Examples
  • The school advertised the opening for a new teacher.
  • They advertised for volunteers to help with the cleanup.
  • Our group advertised the meeting date on the notice board.
Learner examples
  • The club advertised for new members.
  • She advertised for a roommate.
  • They advertised the lost dog in the paper.
Grammar
Dictionary form
advertise
IPA
GB/ˈædvɚtˌaɪz/
US/ˈædvɚtˌaɪz/
Syllables & stress
ad - vert - ise (3 syllables)
Stress on 1st syllable (ad)
Word forms
Verb
  • Base: advertise
  • 3rd Person Singular: advertises
  • Present Participle: advertising
  • Past: advertised
Word family
Forms
advertises verb advertising verb advertised verb
Core family
advertisement noun A2 advertiser noun B2 ad noun B1
Negative and opposite forms
unadvertised adjective
Advanced or less common
advertorial noun
Expressions

advertise for

1
/ˈædvɚtˌaɪz fɚ/
phrasal verb

Request something publicly

To say in a public place or media that you need something or someone.

Examples
  • They advertised for a new office manager in the local paper.
  • We advertised for volunteers to help with the event.

false advertising

1
/fˈɔls ˈædvɚtˌaɪzɪŋ/
fixed phrase

Misleading promotion claims

When an advertisement says something that is not true or is misleading.

Examples
  • The company was fined for false advertising about its health benefits.
  • False advertising can damage a brand's reputation.

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