advertisement
gb/ˈædvɚtˌaɪzmənt/ us/ˈædvɚtˌaɪzmənt/
A2
English
~ 2400
Senses
0 senses
Noun
A2
entity
1
A notice promoting something
A message that tells people about a product, service, or event to make them want it.
Usage pattern:
[someone] puts an advertisement in [a newspaper / online]
Common mistake:
Learners sometimes confuse 'advertisement' with 'announcement'. An announcement can be any public statement, while an advertisement is specifically aimed at promoting something.
Synonyms
ad (Informal and much more common in everyday speech.)
|
commercial (Often refers specifically to advertisements on TV or radio.)
Antonyms
public service announcement (A non-commercial message intended to inform or educate rather than sell.)
Collocations
television advertisement
|online advertisement
|place an advertisement
|advertisement campaign
|print advertisement
Themes
business
|media
|daily life
|communication
|core_vocabulary
Examples
- The company launched a new advertisement for its latest smartphone.
- I saw an advertisement for cheap flights to Paris.
- The advertisement appeared on the front page of the newspaper.
- Many people skip online advertisements.
- They hired a firm to design the advertisement.
Learner examples
- I saw an advertisement for shoes.
- The advertisement is on TV.
- She put an advertisement in the newspaper.
- This advertisement is very colorful.
Grammar
Dictionary form
advertisement
IPA
GB/ˈædvɚtˌaɪzmənt/
US/ˈædvɚtˌaɪzmənt/
Syllables & stress
ad - vert - ise - ment (4 syllables)
Stress on 1st syllable (ad)
Word forms
Noun
- Base: advertisement
- Plural: advertisements
Word family
Forms
advertisements
noun
Core family
Related words
ad
noun B1
Negative and opposite forms
unadvertised
adjective
Advanced or less common
advertorial
noun
Expressions
advertisement campaign
1/ˈædvɚtˌaɪzmənt kæmpˈeɪn/
fixed phrase
Series of ads promoting something
A plan with many ads to tell people about something.
Examples
- They launched an advertisement campaign for their new drink.
- The advertisement campaign ran for three months across multiple platforms.
classified advertisement
1/klˈæsɪfˌaɪd ˈædvɚtˌaɪzmənt/
fixed phrase
Small ad in newspaper listings
A short ad in a newspaper where people sell things or offer jobs.
Examples
- He placed a classified advertisement to sell his old car.
- Classified advertisements are often grouped by category.
false advertisement
1/fˈɔls ˈædvɚtˌaɪzmənt/
fixed phrase
Misleading promotional claim
An ad that gives wrong or dishonest information about something.
Examples
- The company was fined for false advertisement.
- False advertisements can trick people into buying poor-quality products.