advertiser
gb/ˈædvɚtˌaɪzɚ/ us/ˈædvɚtˌaɪzɚ/
B2
English
~ 6700
Senses
0 senses
Noun
B2
entity
1
person or company that buys ads
A person or company that pays money to show ads to people, for example on TV, online, or in a newspaper.
Usage pattern:
[an/this] advertiser [of a product/service]
Common mistake:
Learners sometimes confuse "advertiser" with "advertisement" and "advertising". An "advertiser" is the person or company that pays for the ad. An "advertisement" (or "ad") is the message that people see or hear. "Advertising" is the general activity or industry of creating and showing ads.
Synonyms
marketer (Broader term for someone or a company involved in marketing; may or may not buy ads directly.)
|
sponsor (Often pays to support a program or event in return for publicity, not only traditional ads.)
|
promoter (Focuses on actively pushing or publicizing something; can involve live events as well as advertising.)
Antonyms
consumer (The person who sees ads and buys products, the opposite role to an advertiser who pays to show ads.)
Collocations
major advertiser
|online advertiser
|leading advertiser
|key advertiser
|advertiser spending
|advertiser-friendly content
Themes
business
|marketing
|media
|communication
|core_vocabulary
Examples
- The website earns most of its money from large corporate advertisers.
- Advertisers are pulling their campaigns from the show after the recent controversy.
- Social media platforms compete to attract big-brand advertisers.
- The magazine offers detailed data to help advertisers target specific age groups.
Learner examples
- The TV channel has many advertisers.
- Small advertisers use social media to show their products.
- Advertisers want people to remember their brand.
- The newspaper gives a discount to new advertisers.
Grammar
Dictionary form
advertiser
IPA
GB/ˈædvɚtˌaɪzɚ/
US/ˈædvɚtˌaɪzɚ/
Syllables & stress
ad - vert - iser (3 syllables)
Stress on 1st syllable (ad)
Word forms
Noun
- Base: advertiser
- Plural: advertisers
Word family
Forms
advertisers
noun
Core family
Related words
ad
noun B1
Negative and opposite forms
unadvertised
adjective
Advanced or less common
advertorial
noun
Expressions
advertiser-friendly
1/ˈædvɚtˌaɪzɚ fɹˈɛndli/
fixed phrase
acceptable to advertisers
Describes content that advertisers are comfortable putting their ads next to, usually because it is not violent, offensive, or too risky.
Examples
- The video was limited in reach because it was not considered advertiser-friendly.
- The platform changed its rules to encourage more advertiser-friendly content from creators.
- Some creators say the advertiser-friendly guidelines are too strict.
advertiser-funded
1/ˈædvɚtˌaɪzɚ fˈʌndɪd/
fixed phrase
produced with advertisers' money
Describes shows, videos, or other content that are made using money provided by advertisers.
Examples
- The documentary was an advertiser-funded project promoting eco-friendly products.
- Many influencer videos are actually advertiser-funded, even if they do not look like traditional ads.
advertiser-supported
1/ˈædvɚtˌaɪzɚ səpˈɔɹtɪd/
fixed phrase
funded mainly by advertising
Describes a service or media product that is free or cheap for users because advertisers pay money to show ads there.
Examples
- The app is advertiser-supported, so you will see short video ads between levels.
- Many news websites are advertiser-supported and rely on ad revenue to survive.