personalisation
gb/pɚsənəlɪsˈeɪʃən/ us/pɚsənəlɪsˈeɪʃən/
B2
Английский
Значения
0 значений
Существительное
C1
process
1
tailoring for an individual
Making something fit one person better.
Модель употребления:
personalisation of [something] (for [someone])
Частая ошибка:
Often confused with the US spelling personalization; both are correct, but personalisation is more common in UK English.
Синонимы
customisation (Very close in meaning; often used for products and settings.)
|
tailoring (Emphasises adapting to a specific person or context.)
Антонимы
standardisation (Making things uniform rather than individual.)
|
genericness (Being general and not adapted to one person.)
Коллокации
offer personalisation
|provide personalisation
|enable personalisation
|personalisation options
|personalisation features
|personalisation process
|personalisation of services
|level of personalisation
|personalisation for users
|highly personalised experience
Темы
business
|technology
|daily_life
|services
Примеры
- The app’s personalisation lets you rearrange the dashboard and choose what you see first.
- Good personalisation can make a service feel faster and more relevant.
- We’re testing personalisation of the homepage based on what customers buy.
Примеры для изучающих
- I like the personalisation in this app.
- Personalisation makes the service better for me.
Существительное
business
C1
process
2
data-based targeted user experience
Using data to show you more relevant content.
Модель употребления:
personalisation based on [data/behaviour]
Частая ошибка:
Learners sometimes mix this up with privacy settings; personalisation uses data, while privacy controls who can access it.
Синонимы
targeting (Focuses on selecting an audience; less about improving the user experience.)
|
recommendation personalisation (Specific to suggested items or content.)
Антонимы
non-targeted advertising (Ads shown without using personal data.)
|
randomisation (Selection not based on user preferences or behaviour.)
Коллокации
algorithmic personalisation
|data-driven personalisation
|content personalisation
|ad personalisation
|recommendation personalisation
|personalisation system
|personalisation platform
|real-time personalisation
|personalisation technology
|personalisation strategy
Темы
technology
|marketing
|business
|internet
Примеры
- The site uses personalisation to recommend videos similar to ones you’ve watched.
- Ad personalisation is limited when you turn off tracking.
- Brands invest heavily in personalisation to improve conversion rates.
Примеры для изучающих
- This website uses personalisation for recommendations.
- I turned off ad personalisation.
Существительное
B2
action
3
adding personal details to an item
Adding your name or a message to something.
Модель употребления:
personalisation of [item] (with [name/message])
Частая ошибка:
This sense is about adding a personal detail (like engraving), not changing how a service works.
Синонимы
engraving (More specific: cutting letters into a surface.)
|
monogramming (More specific: adding initials, often on clothing or accessories.)
Антонимы
blank (Left without any added name or message.)
|
unmarked (Not labelled or personalised.)
Коллокации
free personalisation
|personalisation included
|personalisation fee
|name personalisation
|personalisation with initials
|engraving personalisation
|personalisation on gifts
|personalisation service
|personalisation available
|personalisation details
Темы
shopping
|daily_life
|gifts
Примеры
- The shop offers personalisation with initials on wallets.
- Please check the spelling before you confirm the personalisation.
- Because of the personalisation, the mug can’t be returned.
Примеры для изучающих
- I chose personalisation with my name.
- Personalisation makes the gift special.
Существительное
formal
C1
process
4
adapting learning or treatment
Changing teaching or care to fit one person.
Модель употребления:
personalisation of [learning/treatment/care]
Частая ошибка:
Not the same as personal attention; it can be done through plans, tools, or systems, not only face-to-face.
Синонимы
individualisation (Common in education/health; stresses focusing on the individual.)
|
tailored care (Emphasises healthcare and support services.)
Антонимы
one-size-fits-all approach (Same method or plan applied to everyone.)
|
standard treatment (Typical protocol without adapting to the individual.)
Коллокации
personalisation of learning
|personalisation in education
|curriculum personalisation
|personalisation of care
|personalisation of treatment
|personalisation plan
|personalisation approach
|need for personalisation
|personalisation in healthcare
|personalisation programme
Темы
education
|health
|work
Примеры
- The school is investing in personalisation of learning through adaptive software.
- Personalisation of care can help patients manage long-term conditions more effectively.
- The policy aims to increase personalisation in adult social care.
Примеры для изучающих
- Personalisation helps students learn better.
- The doctor suggested more personalisation of my treatment.
Грамматика
Словарная форма
personalisation
IPA
GB/pɚsənəlɪsˈeɪʃən/
US/pɚsənəlɪsˈeɪʃən/
Слоги и ударение
per - son - al - isa - tion (5 слогов)
Stress on 4th syllable (isa)
Формы слова
Noun
- Base: personalisation
- Plural: personalisations
Родственные слова
Forms
personalisations
noun
Core family
person
noun A1
personal
adjective A2
personally
adverb B1
personalise
verb B2
personalised
adjective
Related words
personality
noun A2
personalization
noun C1
Negative and opposite forms
impersonal
adjective B2
impersonally
adverb C1
Advanced or less common
depersonalise
verb
depersonalisation
noun
Выражения
data-driven personalisation
1/dˈætə dɹˈɪvən pɚsənəlɪsˈeɪʃən/
fixed phrase
business
personalisation based on data
Personalisation based on user data.
Примеры
- Data-driven personalisation improved the click-through rate of the campaign.
- The team is debating how much data-driven personalisation is appropriate.
mass personalisation
1/mˈæs pɚsənəlɪsˈeɪʃən/
fixed phrase
business
personalisation for many people
Personalisation for lots of people at once.
Примеры
- Streaming services rely on mass personalisation to keep viewers engaged.
- The retailer built a system for mass personalisation of email offers.
one-to-one personalisation
1/wˈʌn tə wˈʌn pɚsənəlɪsˈeɪʃən/
fixed phrase
business
personalisation for one person
Personalisation made for one person.
Примеры
- The goal is one-to-one personalisation, not just broad audience segments.
- With enough data, the platform can support one-to-one personalisation.
personalisation at scale
1/pɚsənəlɪsˈeɪʃən ˈæt skˈeɪl/
fixed phrase
business
personalisation for many users
Personalisation for many people efficiently.
Примеры
- Automation makes personalisation at scale possible for small teams.
- The challenge is maintaining quality while delivering personalisation at scale.
personalisation engine
1/pɚsənəlɪsˈeɪʃən ˈɛnd͡ʒən/
fixed phrase
technical
software that personalises content
Software that chooses content for each user.
Примеры
- The company replaced its personalisation engine to improve recommendations.
- A good personalisation engine needs clean, reliable data.
personalisation settings
1/pɚsənəlɪsˈeɪʃən sˈɛtɪŋz/
fixed phrase
controls for personalisation
Settings that control personalised features.
Примеры
- You can turn off ad personalisation in the personalisation settings.
- After the update, my personalisation settings reset to default.