advert
gb/ˈædvɚt/ us/ˈædvɚt/
B1
English
~ 9600
hirdetés, reklám, utal, kitér
NOUN
B1
INFORMAL
1
Usage pattern:
an advert for [something]
I keep seeing the same online advert for that new phone.
Folyton ugyanazt az online hirdetést látom az új telefonról.
They ran a full‑page advert in the local newspaper.
Egész oldalas hirdetést jelentettek meg a helyi újságban.
The company made a funny TV advert to attract younger customers.
We put an advert on a job website and had fifty replies in two days.
That advert was banned for being misleading.
Learner examples
I saw an advert for cheap flights on my phone.
Láttam a telefonomon egy hirdetést olcsó repülőjegyekről.
She got the job after replying to an advert in the paper.
Azután kapta meg az állást, hogy jelentkezett egy újsághirdetésre.
There was an advert for a new car during the football game.
They put an advert on a website to sell their sofa.
Common mistake:
Learners sometimes think “advert” can be used as a verb meaning “to advertise”. In modern English, “advert” is mainly a noun meaning “advertisement”; the common verb is “advertise” (e.g., “They advertise online”, not *“They advert online”). Learners may also not realise that “advert” is chiefly British; in American English, “ad” is more common.
Meaning
Short form of advertisement
Collocations
TV advert
|online advert
|job advert
|place an advert
|put out an advert
|take down an advert
Synonyms
advertisement (Full, slightly more formal word; used in all varieties of English and not especially informal.)
|
ad (Very common and neutral especially in American English; slightly shorter and more international than “advert”.)
Antonyms
editorial (Editorial content is non‑paid writing or media, not designed as a promotional message.)
Themes
business
|media
|daily life
|technology
|communication
|core_vocabulary
Definition
A British informal word for an advertisement, like a TV or online ad that tries to sell or promote something.
Chiefly in British English, a short form of “advertisement”: a paid message in print, online, on television, etc., used to promote a product, service, event, or idea.
NOUN
B2
2
reklám
B1
Usage pattern:
[something] is a good/bad advert for [something]
His rude behavior at the meeting was a terrible advert for the company.
A megbeszélésen tanúsított goromba viselkedése nagyon rossz reklám volt a cégnek.
The city’s clean streets and parks are a great advert for public investment.
A város tiszta utcái és parkjai nagyszerű reklámot jelentenek a közberuházásoknak.
Poor transport links are not a good advert for the region.
The successful festival was an excellent advert for the town’s cultural life.
Learner examples
Her kind smile is a good advert for the hotel.
A kedves mosolya jó reklám a szállodának.
Dirty rooms are a bad advert for any hotel.
A piszkos szobák rossz reklámot jelentenek bármelyik szállodának.
The happy workers are a great advert for the company.
This slow service is a poor advert for the restaurant.
Common mistake:
Learners may not realise this use is slightly figurative and usually appears in fixed patterns like “a good advert for” or “a bad advert for”. It is not usually used with numbers (*“three adverts for our school” would more likely mean three real advertisements, not three people who are examples).
Meaning
Person or thing showing an image
Collocations
good advert for
|bad advert for
|poor advert for
|great advert for
Synonyms
example (Very general word; does not always carry the strong positive or negative judgment implied by calling something a good or bad advert.)
|
showcase (Usually suggests a positive display of the best parts of something, while “advert” can be positive or negative.)
Antonyms
counterexample (A counterexample shows that a general idea is not true, while a good advert supports or illustrates a general idea strongly.)
Themes
opinions
|social
|communication
|core_vocabulary
Definition
Someone or something that makes people think something is very good or very bad, because it shows it so clearly.
A person or thing that strongly represents or shows the quality, image, or reputation of something, especially in a clearly good or clearly bad way.
VERB
C1
FORMAL
3
Usage pattern:
to advert to [something]
The report briefly adverts to the need for further research.
A jelentés röviden utal a további kutatás szükségességére.
I will now advert to the question of funding.
Most kitérek a finanszírozás kérdésére.
As previously adverted to, the data set is incomplete.
In his judgment, the judge adverted to several earlier cases.
Learner examples
The writer adverts to this problem in the last paragraph.
A szerző az utolsó bekezdésben utal erre a problémára.
In his speech, he adverted to the new law only once.
Beszédében csak egyszer utalt az új törvényre.
The article adverted to the issue but did not explain it.
The lawyer adverted to an important point in the case.
Common mistake:
Learners often confuse “advert” with “advertise”. “Advert” as a verb is extremely formal and almost always appears as “advert to [something]”. In most situations, you should use “mention” or “refer to” instead. Do not say *“advert about something” with this formal verb; the correct pattern is “advert to something”.
Meaning
Formally refer briefly to something
Collocations
advert to the fact
|briefly advert to
|may I advert to
|as previously adverted to
|advert to this matter
Synonyms
refer to (More common and neutral; used in everyday and formal English, not as old‑fashioned as “advert to”.)
|
mention (Very common everyday verb; less formal and not restricted to fixed patterns like “advert to”.)
Antonyms
ignore (If you advert to something, you draw attention to it; if you ignore it, you deliberately do not mention or consider it.)
Themes
law
|academia
|formal
|communication
|core_vocabulary
Definition
To talk or write briefly about something in a formal way, usually in the phrase “advert to [something]”.
To call attention to or briefly refer to something in speech or writing, especially in formal, legal, or old‑fashioned style, usually followed by “to”.
Grammar
Dictionary form
advert
IPA
GB/ˈædvɚt/
US/ˈædvɚt/
Syllables & stress
ad - vert (2 syllables)
Stress on 1st syllable (ad)
Word forms
Verb
- Base: advert
- 3rd Person Singular: adverts
- Present Participle: adverting
- Past: adverted
Word family
Forms
adverts
verb
adverting
verb
adverted
verb
Core family
Related words
ad
noun B1
Negative and opposite forms
unadvertised
adjective
Expressions
advert to
1/ˈædvɚt tə/
fixed phrase
formal
Formally mention something briefly
To talk or write briefly about something in a formal way; used in serious writing and legal or official speech.
Examples
- The minister briefly adverted to the crisis in his opening remarks.
- In the introduction, the author adverts to earlier work on the topic.
- I shall advert to this issue again in the conclusion.