localization
adapting for local markets
changing a product or text so people in a particular country or region can use it naturally.
localization of [product/content] for [market/region]; [product/content] localization
- The company hired translators and designers to handle localization for its new app.
- Good localization changes date formats, images, and payment options, not just the words.
- Poor localization made the campaign feel awkward in several countries.
- The app’s localization made it easy to use in Japan.
- Localization helped the website feel natural to Spanish users.
determining exact position
finding exactly where something is.
localization of [device/signal/source]; [technology] localization
- The robot uses cameras and sensors for localization inside the warehouse.
- Wi-Fi localization can estimate a phone’s position when GPS is weak.
- The system lost localization in the tunnel and had to reset its map.
- The drone needs localization to know where it is.
- The app uses localization to find the nearest bus stop.
identifying a body site
finding or showing the exact part of the body where a problem or function is located.
localization of [pain/lesion/function] to [body part]
- Accurate pain localization can help doctors identify the injured structure.
- MRI improved the localization of the tumor before surgery.
- Research on language localization studies which brain regions support speech and comprehension.
- The scan helped with tumor localization.
- Pain localization helped the doctor find the problem.
making operations local
making production, services, or decisions happen locally instead of far away.
localization of [production/services/control] in [place]; [industry] localization
- Supply-chain localization became a priority after international shipping delays.
- The policy encourages localization of manufacturing and hiring.
- Critics said excessive localization could raise costs for consumers.
- The company plans localization of production.
- Localization can create more local jobs.
- Base: localization
- Plural: localization, localizations
content localization
1adapting content locally
changing articles, videos, ads, or posts so they suit a local audience.
- Content localization made the brand’s videos more relevant to viewers in Brazil.
- The marketing team planned content localization for each regional campaign.
data localization
1keeping data locally
a rule that data must stay in a particular country or region.
- The company opened a local data center to comply with data localization rules.
- Critics argue that strict data localization can make cloud services more expensive.
game localization
1adapting video games locally
changing a video game so players in another country or language can enjoy it naturally.
- Game localization can include changing jokes that would not make sense in another culture.
- Fans praised the game localization because the dialogue sounded natural in English.
indoor localization
1finding position indoors
finding where something is inside a building.
- The museum uses indoor localization to guide visitors to nearby exhibits.
- Indoor localization is difficult in large buildings because GPS signals are weak.
internationalization and localization
1preparing and adapting globally
preparing a product for many countries and then adapting it for each country.
- Internationalization and localization should be planned before the product enters new markets.
- The engineering team improved internationalization and localization by separating text from code.
localization testing
1testing localized products
checking that a localized app, website, or product works correctly for local users.
- Localization testing found that several German buttons were too long for the mobile screen.
- The release was postponed until localization testing was complete for all target markets.
software localization
1adapting software locally
changing software so people in a particular country or language can use it easily.
- Software localization must account for currencies, dates, character sets, and text expansion.
- The startup delayed its launch because software localization for Arabic took longer than expected.
website localization
1adapting a website locally
changing a website so it works well for users in a certain country or language.
- Website localization helped the retailer increase sales in South Korea.
- The team changed the checkout flow during website localization for Germany.