The Power of Habit: Why We Do What We Do in Life and Business
This best-selling book by New York Times journalist Charles Duhigg that explores the science behind habits and how they impact our lives. The book combines research from psychology, neuroscience, and behavioral economics to explain how habits are formed, how they can be changed, and how understanding the habit loop can lead to personal and professional success.
Thinking, fast and slow
Is a groundbreaking book written by psychologist and Nobel Prize winner Daniel Kahneman. Published in 2011, it explores the dichotomy of two distinct modes of thought that drive human decision-making: System 1 (fast thinking) and System 2 (slow thinking). By examining a wide range of cognitive biases, heuristics, and illusions, Kahneman highlights the ways in which our brains often take shortcuts that can lead to errors in judgment and decision-making.